# Pet-Focused Sports Partnerships Chewy Canada Joins Forces with Maple Leafs Sports & Entertainment By Kalin Ned | Published 2024-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewy-canada References: [newswire](https://www.newswire.ca/news-releases/toronto-maple-leafs-and-chewy-unleash-multi-year-partnership-893016798.html)  [Chewy Canada](https://www.trendhunter.com/trends/engaged-couples) has entered into a partnership with [Maple Leafs Sports & Entertainment](https://www.trendhunter.com/trends/qsr-deal) to provide unique pet-focused rewards and experiences for fans throughout the 2024-2025 hockey season. As the official pet retail partner, Chewy Canada is blending hockey enthusiasm with a passion for pets by launching initiatives such as a 'Most Valuable Pet' contest and interactive in-arena activations at Scotiabank Arena. The contest allows fans to share their pets’ special skills and hockey spirit for a chance to win prizes, which adds an interactive, social media-driven aspect to the experience. This includes exciting rewards such as Leafs tickets, memorabilia, and pet-related prizes. The partnership is designed to engage both human and pet fans with a season-long campaign. Chewy Canada is also offering exclusive discounts on [Toronto Maple Leafs](https://www.trendhunter.com/trends/eyesleafsface)-branded pet merchandise through its dedicated online shop and in-game activations. Image Credit: Chewy Canada x Maple Leafs Sports & Entertainment ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 57% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Interactive Pet Contests:** Contests that leverage social media to engage pet owners provide dynamic ways to increase fan participation. - **Pet-branded Merchandise:** Exclusive branded pet merchandise offers a niche market opportunity for sports teams to expand their brand loyalty to pet owners. - **In-arena Pet Activations:** Interactive pet-focused events within stadiums create unique, memorable experiences for both pet owners and sports fans. ### Who This Affects Most - **Sports Marketing:** Collaborations between sports entities and pet retail companies create innovative marketing avenues to engage diverse fan bases. - **Pet Retail:** Pet retailers partnering with entertainment and sports organizations unlock new revenue streams and enhance brand visibility. - **Event Management:** Integrating pet-friendly activities in sports venues opens up expanded event management strategies that cater to broader audiences. ## Related on Trend Hunter - [Pet-Inspired Proposal Initiatives](https://www.trendhunter.com/trends/engaged-couples.md) - [Hockey Fan Cosmetic Campaigns](https://www.trendhunter.com/trends/eyesleafsface.md) - [Collaborative Dog-Focused Toys](https://www.trendhunter.com/trends/bark-1.md) - [Canine-Friendly Sporting Events](https://www.trendhunter.com/trends/caninefriendly-sporting-events.md) - [Game Day QSR Deals](https://www.trendhunter.com/trends/qsr-deal.md) - [Premium Hockey Collaborations](https://www.trendhunter.com/trends/lululemon-4.md) - [Esports Pet Treat Partnerships](https://www.trendhunter.com/trends/temptations.md) - [Livestream Adoption Campaigns](https://www.trendhunter.com/trends/february-14th-livestream.md) - [Pet Play-Centric Campaigns](https://www.trendhunter.com/trends/playtime-campaign.md)