# Sugar-Dusted Soft Chews Chewits Unveils its First Soft Gummies with Reduced Sugar Content By Kanesa D | Published 2024-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewits References: [kennedysconfection](https://kennedysconfection.co.uk/cloetta-uk-launch-chewits-jewels/?cn-reloaded=1) & [chewits](https://chewits.co.uk/)  Chewits, a popular UK confectionery brand, has unveiled a new sweet treat dubbed Chewits Jewels. This groundbreaking addition to the Chewits lineup marries the irresistible [pillowy softness of gummy sweets](https://www.trendhunter.com/trends/smarties-squashies-sours-cherry-apple) with the signature chewiness that Chewits is known for. The Chewits Jewels line consists of two enticing varieties: Fruity and Xtreme Sour. The Fruity variant promises vibrant and sweet flavors, while the [Xtreme Sour option](https://www.trendhunter.com/trends/sour-blobs1) delivers an exhilarating tangy sensation that appeals to adventurous palates. In an effort to connect better with UK consumers, Chewits is also launching an extensive multichannel marketing campaign. This strategic approach encompasses digital platforms, traditional media channels, in-store promotions, and engaging activations, inviting patrons to try out the [new low-sugar option](https://www.trendhunter.com/trends/joyride-candies) when browsing for snacks. Image Credit: Chewits ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 63% | Activity: 54% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Low-sugar Confectionery:** The rising demand for healthier snack alternatives is driving innovation in reduced-sugar candy products. - **Dual-flavor Gummies:** Combining contrasting flavors like fruity and sour in single gummy lines caters to diverse consumer taste preferences. - **Multichannel Marketing Campaigns:** Expansive marketing strategies that leverage both digital and traditional platforms are becoming essential to reach broader audiences. ### Where This Applies - **Confectionery:** The confectionery industry is evolving to prioritize health consciousness by introducing products with reduced sugar content. - **Marketing:** Innovative marketing approaches that utilize multiple channels are revolutionizing how brands engage with their consumers. - **Food and Beverage:** The food and beverage sector is increasingly focusing on novel flavor combinations to meet the dynamic palate preferences of consumers. ## Related on Trend Hunter - [Reduced Sugar Candy Products](https://www.trendhunter.com/trends/maynards-bassetts-juicies.md) - [Reduced Sugar Gummy Candies](https://www.trendhunter.com/trends/rowntrees-gummies.md) - [Gummy-Style Candy Chews](https://www.trendhunter.com/trends/hichew-gummies.md) - [Flavor-Packed Candy Chews](https://www.trendhunter.com/trends/chupa-chups-incredible-chew.md) - [Chewy Reduced Sugar Candies](https://www.trendhunter.com/trends/hichew-reduced-sugar.md) - [Tasty Themed Jelly Candies](https://www.trendhunter.com/trends/fruittella-curiosities.md) - [Fruit-Forward Candy Chews](https://www.trendhunter.com/trends/swizzles.md) - [Soft-Textured Sour Candies](https://www.trendhunter.com/trends/chupa-chups-sour-candy.md) - [Adventurous Jelly-Style Candies](https://www.trendhunter.com/trends/fruittella-jellies.md)