# Anti-Littering Gum Wrappers This Wrigley's Chewing Gum Wrapper Reduces Sticky Situations By Laura McQuarrie | Published 2014-09-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/chewing-gum-wrapper References: [adeevee](http://www.adeevee.com/2014/09/wrigley-double-mint-gum-double-the-chance-promo-design/) The protective chewing gum wrapper is often the perfect thing to use to make sure that a sticky wad of gum doesn't end up on the bottom of your shoe. However, there's a disconnect between these two, as chewing gum tends to end up stuck to everything from the underside of desks to trash cans themselves. In order to remedy this, [Wrigley's](https://www.trendhunter.com/trends/hero-gum) rethought [its packaging](https://www.trendhunter.com/trends/fully-recyclable-paper-wrapper) for its Double Mint Gum, which was to simple include two levels of perforations. This made easy-to-tear strips on both the outer and inner gum wrappers, providing twice the amount of opportunity for people to dispose of their chewing gum in a responsible way. Since each piece of gum comes with its own perfectly sized trash wrapper, it requires no more waste than usual to clean up. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 35% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Responsible Packaging:** The use of innovative packaging solutions that promote responsible disposal of products. - **Waste Reduction:** Efforts to reduce waste by designing packaging that facilitates proper disposal. - **Sustainable Gum Packaging:** The development of eco-friendly gum wrappers that address littering concerns. ### Who This Affects Most - **Packaging Industry:** Opportunity for packaging companies to create designs that encourage responsible disposal. - **Consumer Goods Industry:** Potential for gum manufacturers and other consumer goods companies to adopt eco-friendly packaging solutions. - **Sustainability Industry:** Growing demand for sustainable packaging materials and technologies in the market. ## Related on Trend Hunter - [Paper Chewing Gum Tubes](https://www.trendhunter.com/trends/chewing-gum-tube.md) - [Reusable Chewing Gum Containers](https://www.trendhunter.com/trends/chewing-gum-container.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Edible Wrapper Snack Bars](https://www.trendhunter.com/trends/one-good-thing-bars.md) - [Minimal-Ingredient Chewing Gums](https://www.trendhunter.com/trends/plastic-free-gum.md) - [Sustainable Festival Stands](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-stand.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md)