# Groovy Gum Campaigns The Mentos High Rider Spot Goes on Air By Holger Mohr | Published 2011-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewing-gum-mentos-campaigns References: [redbox.de](http://www.redbox.de/news/kampagnen/detail.php?nr=37938) & [mentos](http://www.mentos.com/) The Video production company [Smuggler](https://www.trendhunter.com/trends/smuggler-marmite) teamed up with London-based agency [BBH](https://www.trendhunter.com/trends/burger-king-loveinspired-ads) (Bartle, Bogle, Hegarty) to create the awesome [Mentos High Rider](https://www.trendhunter.com/trends/mentos-sour-gum) spot for the Mentos chewing gum 3 campaign, which is going on air in Germany this month. The plot shows a few cool guys trying to impress young women with their ’High Rider’ car . Everything seems to be going swimmingly in the Mentos High Rider spot, until the boys are thwarted by someone with a 'Super-Triple High Rider.' Check out the video to see the stunning transformation of this car after getting a dose of Mentos 3. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 3% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Video Production:** Opportunity for disruptive innovation in developing new and innovative video production techniques and technologies. - **Creative Advertising:** Opportunity for disruptive innovation in creating unique and attention-grabbing advertising campaigns. - **Product Placement:** Opportunity for disruptive innovation in incorporating product placements in engaging and entertaining ways. ### Who This Affects Most - **Entertainment:** Opportunity for disruptive innovation in creating captivating and memorable entertainment experiences. - **Automotive:** Opportunity for disruptive innovation in designing and developing cutting-edge car technologies and features. - **Consumer Goods:** Opportunity for disruptive innovation in leveraging creative advertising strategies to promote consumer goods. ## Related on Trend Hunter - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Extra-Sour Gum Products](https://www.trendhunter.com/trends/mentos-sour-gum.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Dual-Roll Chewing Gums](https://www.trendhunter.com/trends/mentos-pure-fresh-duo-packs.md) - [Summertime Fruit Gum Flavors](https://www.trendhunter.com/trends/mentos-pure-fresh-strawberry.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md)