# Squashed Jewelry Piece Collections The 'Chewing Gum Jewelry' Series is Hammered Completely Flat By Laura McQuarrie | Published 2013-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chewing-gum-jewelry References: [delightfullchild.tumblr](http://delightfullchild.tumblr.com/post/64829976430/missesginger-rory-hopper-chewing-gum-jewelry) & [roryhooper](http://www.roryhooper.com/page7.htm) Rory Hooper's 'Chewing Gum Jewelry' collection takes beautifully sculpted [gold-plated silver jewelry](https://www.trendhunter.com/trends/cyber-zombie) and squashes it completely flat, making it look like these pieces have been scraped from the bottom of a shoe or a sidewalk. The pieces of jewelry are items that have been abandoned. Hooper uses the smashing of each piece with a hammer to represent the abstraction of each jewelry piece and by transforming it into a completely new shape, it loses any of its original sentimental value. This seems like a sad notion, but in this process, Hooper honors the jewelry pieces by giving them [new life and meaning](https://www.trendhunter.com/trends/3dtcable-collection). Although the collection takes inspiration from an odd source, collectively the jewelry pieces are incredibly beautiful. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 70% | Activity: 31% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Key Themes Behind This Trend - **Flattened Jewelry:** Opportunity to disrupt the jewelry industry by creating flattened and abstract pieces that challenge traditional notions of beauty. - **Transformational Abstraction:** Innovation potential lies in abstracting objects and transforming them into new shapes to give them a fresh and unexpected purpose. - **Reimagining Sentimental Value:** By redefining the sentimental value of objects through the process of transformation, new markets can be created that cater to those interested in unique and unconventional pieces. ### Where This Applies - **Jewelry:** Exploring the possibilities of flattened, abstract, and transformed jewelry pieces that appeal to consumers seeking unconventional designs. - **Art:** Artists and galleries can tap into the trend of transformational abstraction to create unique and thought-provoking art pieces. - **Fashion:** Incorporating flattened and abstract elements into fashion designs can lead to disruptive and avant-garde creations that push the boundaries of traditional fashion. ## Related on Trend Hunter - [QSR-Themed Premium Jewelry](https://www.trendhunter.com/trends/litter-and-glamour-collection.md) - [Eroded Coin Studded Jewelry](https://www.trendhunter.com/trends/eroded-coin.md) - [Crystal-Adorned Crushed Cans](https://www.trendhunter.com/trends/sam-keller.md) - [Stunning Organic-Inspired Jewelry Collections](https://www.trendhunter.com/trends/organicinspired-jewelry.md) - [Broken-Aesthetic Sculpture Collections](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection.md) - [Jewelry-Inspired Furniture](https://www.trendhunter.com/trends/through-chrome-reflections.md) - [Sculpturally Formed Jewelry Collections](https://www.trendhunter.com/trends/cyber-zombie.md) - [Handcrafted Jewelry Brands](https://www.trendhunter.com/trends/pretty-weird.md) - [Bug-Inspired Jewelry](https://www.trendhunter.com/trends/murder-hornet-ring.md)