# Chewing Gum Jewelry Collections 5 gum & Gen Z Icon Yungblud Created Jewelry Containing Chewed Gum By Laura McQuarrie | Published 2022-10-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chewing-gum-jewelry-collection References: [prnewswire](https://www.prnewswire.com/news-releases/5-gum-teams-up-with-yungblud-and-greg-yuna-to-create-the-masterpieces-campaign-featuring-luxury-jewelry-containing-chewed-gum-301650918.html) & [ebay](http://www.ebay.com/e/ad/5GumMasterpieces) 5 gum teamed up with Yungblud, the musician and [Gen Z](https://www.trendhunter.com/trends/hubba-bubba-ice-lolly) icon, and New York City luxury jeweler and artist Greg Yuna for the Masterpieces campaign. There are 15 limited-edition [luxury necklaces](https://www.trendhunter.com/trends/zales-x-sweethearts) that can be won by fans, each of which features [a real piece of gum chewed](https://www.trendhunter.com/trends/extra-ritual-packs) by Yungblud during his United States tour in September. Specifically, Cobalt Peppermint 5 gum was chewed as part of the musician's pre-concert ritual and the jewelry pieces that were created as a result encapsulate the energy, excitement and anticipation before stepping onstage. With this campaign, 5 gum is bringing its brand to life, which is all about getting people to "embrace the thrill of taking a chance, pushing the limits of their craft, and doing what makes them feel alive," as stated in a press release. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 91% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Fan Merchandise:** Creating limited-edition fan merchandise featuring unique elements offers an opportunity for companies to increase brand engagement and generate buzz. - **Sustainable Jewelry Design:** Incorporating unique and unconventional materials, such as chewed gum, into jewelry design highlights opportunities for companies to explore more sustainable and eco-friendly options. - **Collaborations with Celebrities:** Collaborating with popular artists and celebrities can be a way to increase brand visibility and attract new audiences through unique and attention-grabbing promotions. ### Sectors Adopting This - **Confectionery:** Confectionery brands can explore innovative ways to incorporate their products into other industries as unique and unexpected elements that can add value. - **Jewelry:** The jewelry industry has an opportunity to explore unconventional materials and collaboratively create jewelry collections with popular artists for a unique and engaging consumer experience. - **Marketing and Advertising:** By creating disruptive marketing campaigns such as this unique jewelry collection and collaborating with popular artists, companies can drive engagement and increase brand loyalty through memorable outreach strategies. ## Related on Trend Hunter - [Music Producer Gum Campaigns](https://www.trendhunter.com/trends/5-gum-and-zedd.md) - [Cheeky Chewing Gum Campaigns](https://www.trendhunter.com/trends/find-your-fresh-look-campaign.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Athlete-Founded Nostalgic Bubblegum](https://www.trendhunter.com/trends/bubblegum-kids.md) - [Gum Brand Activations](https://www.trendhunter.com/trends/excel-gum.md) - [Confectionery-Inspired Ring Designs](https://www.trendhunter.com/trends/brilliant-earth.md) - [Interactive Gum Marketing Campaigns](https://www.trendhunter.com/trends/flavour-vote-campaign.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md)