# Energizing Vitamin Gums Project 7's 'Midnite' Chewing Gum Flavors are Enriched with B Vitamins By Laura McQuarrie | Published 2017-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewing-gum-flavors References: [project7](https://project7.com/pages/midnite) In addition to being notable for having dynamic [chewing gum flavors](https://www.trendhunter.com/trends/remineralizing-chewing-gum) like Sour Fruit Remix, Dragon-Slaying Spearmint and Peppermint with Bite, Project 7's Midnite range is packed with beneficial B Vitamins for added energy. The pocket-sized chewing gum packs include Vitamins B6 and B12, both of which are ideal for providing a [boost of energy](https://www.trendhunter.com/trends/energy-candy) throughout the day. While the majority of Project 7's chewing gum products are packaged in white pouches, these ones set themselves apart by adopting a dark branding scheme and bold, imaginative hand-drawn illustrations with sharks, jellyfish and dragons. Now more than ever, consumers are looking for easy ways to [integrate vitamins into their daily routines](https://www.trendhunter.com/trends/bloom-x-tandy-energy-blooms), without having to consciously stop and take a moment to pop open a bottle of pills and swallow them with a glass of water. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 26% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Vitamin-enriched Gum:** Disruptive innovation opportunity: Develop vitamin-enriched gum with unique flavors and packaging to appeal to health-conscious consumers. - **Convenient Vitamin Integration:** Disruptive innovation opportunity: Explore alternative formats for integrating vitamins into consumers' daily routines, such as chewing gum. - **Creative Branding for Health Products:** Disruptive innovation opportunity: Combine unique and imaginative branding with health-focused products, like Project 7's dark branding scheme and hand-drawn illustrations. ### Where This Applies - **Wellness Products:** Disruptive innovation opportunity: Create innovative wellness products that provide a convenient and enjoyable way to consume essential vitamins and nutrients. - **Confectionery:** Disruptive innovation opportunity: Revolutionize the confectionery industry by developing vitamin-enriched chewing gum with exciting flavors and packaging. - **Health Supplements:** Disruptive innovation opportunity: Transform the health supplements industry by introducing alternative formats, such as vitamin-enriched gum, for easy and on-the-go consumption. ## Related on Trend Hunter - [Functional Vitamin-Infused Candies](https://www.trendhunter.com/trends/perfetti-van-melle.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Active Lifestyle Gummies](https://www.trendhunter.com/trends/topgum-active-lifestyle.md) - [Functional Ingredient Chewing Gums](https://www.trendhunter.com/trends/liquid-core-edge.md) - [Candy-Style Vitamin Chews](https://www.trendhunter.com/trends/chewsy.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Scientifically-Supported Caffeine-Free Gum](https://www.trendhunter.com/trends/caffeinefree-gum.md) - [Vitamin-Enhanced Mints](https://www.trendhunter.com/trends/quip-mints.md) - [Indulgent Multi-Vitamin Gummies](https://www.trendhunter.com/trends/multivitamin-gummies.md)