# Tasty Wookie Treats This Featured Chewie Dough Won't Leave Hair in Your Mouth By Carly Foy | Published 2011-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewie-dough References: [foodbeast](http://foodbeast.com/content/2011/07/10/psycho-donuts-shop-reveals-a-chewbacca-donut/) & [psychodonuts.blogspot](http://psychodonuts.blogspot.com/2011/07/wookies-psychics-monsters-road-rash.html) The Chewie Dough donut from infamous pastry wizards Psycho Donuts is a tasty treat that is sure to satisfy. The Chewie Dough is a [triangular raised donut](https://www.trendhunter.com/trends/krispy-kreme-hungry-for-heroes), topped with cinnamon, coconut and a chocolate/vanilla artillery belt. The donut is being sold for a limited time, along with Psycho Donuts' Wookie Balls, which are [donut holes](https://www.trendhunter.com/trends/choccy-dodoughs) covered in shredded coconut and cinnamon. The Chewie Dough also gives you an incentive to purchase it. If you visit any location and give a Wookie Holler, a 50 cent discount will be applied to your order. **Implications** - Companies that produce traditional products need to come up with unique twists to attract customers, such as Psycho Donuts and their [limited-edition treats](https://www.trendhunter.com/trends/moon-rock-donut) as well as incentives. Through doing this, they stand out against their competitors with their uniqueness and innovation. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Treats:** Companies can attract customers by releasing limited-edition versions of traditional products with unique twists. - **Incentivized Purchases:** Offering incentives, like discounts, can entice customers to make purchases and increase customer loyalty. - **Creative Product Naming:** Incorporating imaginative and fun names, like ‘Chewie Dough’ and ‘Wookie Holler’, can make products more appealing and memorable. ### Where This Applies - **Pastry/bakery Industry:** Pastry/bakery businesses can release limited-edition treats to attract customers and stand out against competitors. - **Food and Beverage Industry:** Offering incentives and creative product naming are strategies that can be adopted by all businesses in the food and beverage industry. - **Customer Loyalty Programs:** Customer loyalty program strategies can involve incentivizing purchases through discounts or unique products and names. ## Related on Trend Hunter - [Frozen Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-desserts.md) - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream.md) - [Cookie Dough Croissants](https://www.trendhunter.com/trends/disney-springs-cookie-dough-croissant.md) - [Fried Dessert-Flavored Ice Creams](https://www.trendhunter.com/trends/doughlicious-dough-chi.md) - [Multisensorial Gourmet Cookies](https://www.trendhunter.com/trends/nerds-sugar-crush-cookie.md) - [Munchies-Satisfying Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-420-treats.md) - [Gourmet Frozen Cookie Dough](https://www.trendhunter.com/trends/doughpamine.md) - [Portable Edible Cookie Doughs](https://www.trendhunter.com/trends/whoa-dough.md) - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md)