# Charming Sci-Fi Storybooks 'Star Wars: Chewie and the Porgs' Details an Adorable Storyline By Michael Hemsworth | Published 2017-12-19 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/chewie-and-the-porgs References: [comicbook](http://comicbook.com/starwars/2017/12/18/chewie-and-the-porgs/) & [amzn.to](http://amzn.to/2Baeadv) The new storybook 'Star Wars: Chewie and the Porgs' has been released in unison with the latest film that is in theaters now to extend the franchise reach into new territories. Written by Emmy award-winning author Kevin Shinick with illustrations by Fiona Hsieh, the book focuses on the relationship between the classic character and the bird-like porgs that are making their debut in the latest film. The 'Star Wars: Chewie and the Porgs' storybook has been [released just in time for Christmas](https://www.trendhunter.com/trends/personalized-christmas-books) yet has already gone on backorder with many retailers given the immense popularity that the franchise experiences once a new film hits theaters. The book comes as one of many [publications that are being released](https://www.trendhunter.com/trends/chuck-e-cheese-and-genius-cat-books) around the [Star Wars storyline](https://www.trendhunter.com/trends/star-wars-collection-2) that allow parents who grew up watching the original films to share with their own children. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 17% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Franchise-extending Storybooks:** Creating storybooks based on popular film franchises presents a disruptive innovation opportunity to reach new audiences and engage fans in a different medium. - **Cross-generational Publishing:** Publishing storybooks that allow parents to share their beloved childhood films with their own children provides a disruptive innovation opportunity to create a nostalgic and educational experience. - **In-demand Movie Tie-in Merchandise:** Producing merchandise, such as storybooks, that align with highly anticipated film releases offers a disruptive innovation opportunity to capitalize on the excitement and demand surrounding the franchise. ### Sectors Adopting This - **Publishing:** The publishing industry can leverage franchise storybooks to expand their consumer base and tap into the nostalgia market. - **Film Merchandise:** The film merchandise industry can benefit from the production of storybooks tied to popular film franchises, providing a new avenue to reach fans and enhance the movie experience. - **Entertainment Retail:** Entertainment retail stores can capitalize on the popularity of storybooks based on blockbuster films by offering them as part of their merchandise selection, attracting both fans and gift buyers. ## Related on Trend Hunter - [Sci-Fi-Honoring Toy Puzzle Books](https://www.trendhunter.com/trends/force-of-creativity.md) - [Sci-Fi-Themed Miniature Figurines](https://www.trendhunter.com/trends/book-of-boba-fett-1.md) - [Sci-Fi Series-Themed Figures](https://www.trendhunter.com/trends/hasbro-3.md) - [Crossover Adorable Short Films](https://www.trendhunter.com/trends/zen-grogu-and-dust-bunnies1.md) - [Thematic Sci-Fi Building Blocks](https://www.trendhunter.com/trends/ahsoka-lego-star-wars.md) - [Collaboration Sci-Fi Cookies](https://www.trendhunter.com/trends/star-wars-oreo-cookies.md) - [Sci-Fi-Themed Donut Collections](https://www.trendhunter.com/trends/pinkbox-doughnuts-star-wars-day.md) - [Movie-Inspired Digi-Pets](https://www.trendhunter.com/trends/star-wars-tamagotchi.md) - [Sci-Fi Coffee Brews](https://www.trendhunter.com/trends/scifi-coffee-brews.md)