# Intentionally Broken Cookies ABC Cookie Cutters Make Desserts Look Half-Eaten (UPDATE) By Tisah Tucknott | Published 2009-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewed-cookie-cutters-abc-update References: [stupid](http://www.stupid.com/fun/ONCEGING.html) & [thegreenhead](http://www.thegreenhead.com/2006/11/already-been-chewed-cookie-cutters.php) We previously brought you half eaten gingerbread-man cookie cutters, but [ABC](https://www.trendhunter.com/trends/almond-butter-and-chocolate-masterclass) has now expanded their shape-maker collection to include stars, moons and hearts. These adorable cookie cutters feature the shapes of bite-marks that make them look like the baker bit a chunk off the cookies before putting them in the oven. Who knows, maybe the illusion of the [half eaten cookies](https://www.trendhunter.com/trends/triangle-cuts) will make others weary of stealing you snacks during lunch break at school! **Implications** - One of the easiest ways for a company to distinguish itself in a competitive industry is by investing in traditional products that feature a radical design. By offering consumers a familiar product in unfamiliar packaging, the company adds new life to a tried, tested, and true commodity. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Radical Design:** Investing in traditional products with radical design can help companies distinguish themselves in competitive industries. - **Familiar Product in Unfamiliar Packaging:** Offering consumers a familiar product in unfamiliar packaging can add new life to a tried, tested, and true commodity. - **Illusionary Products:** Creating illusionary products, like half-eaten cookie cutters, can spark curiosity and intrigue among consumers. ### Industries Being Reshaped - **Bakery & Confectionery:** In the bakery industry, incorporating radical design and illusionary products can attract customers and set a business apart. - **Home Decor & Kitchenware:** The home decor and kitchenware industry can explore the concept of familiar products in unfamiliar packaging to offer unique and novelty items to consumers. - **Gifts & Novelty Items:** The gifts and novelty items industry can capitalize on the trend of illusionary products, creating quirky and intriguing items for customers. ## Related on Trend Hunter - [Slab-Style Cookies](https://www.trendhunter.com/trends/perfectly-imperfect-cookie.md) - [Ready-to-Decorate Christmas Cookies](https://www.trendhunter.com/trends/mcghees-bakery-gingerbread-men.md) - [Post-Breakup Cookie Packs](https://www.trendhunter.com/trends/insomnia-cookies-breakup-12pack.md) - [Nostalgic Baking Tool Ranges](https://www.trendhunter.com/trends/nostalgic-baking.md) - [Intricate Baking Dishes](https://www.trendhunter.com/trends/shortbread-heart-baking-pan.md) - [Character-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/keebler-el-fudge-choco-vanilla-cookies.md) - [Seasonal Cut-Out Cookies](https://www.trendhunter.com/trends/seasonal-cutout-cookies.md) - [Artisan-Inspired Christmas Cookies](https://www.trendhunter.com/trends/prepackaged-christmas-cookies.md) - [Seasonally Spooky Shortbread Cookies](https://www.trendhunter.com/trends/mcghees-halloween-empire-biscuits.md)