# Chewbacca Editorials Jacek Poremba's 'Star Wars' Photo Set is Fashtastic and Freaky By Marissa Brassfield | Published 2009-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/chewbacca-jacek-poremba References: [behance.net](http://www.behance.net/Gallery/Chewbacca-editorial-by-Jacek-Poremba/227992) & [jacekporemba](http://www.jacekporemba.com/) Jacek Poremba's 'Chewbacca' editorial is arresting--albeit a bit weird. This photo set imagines the furry 'Star Wars' character as a female fashion model, an unusual combination that makes for an eye-popping editorial. My favorite image in Jacek Poremba's 'Chewbacca' series is the one in which the model poses with the equally [furry brown dog](https://www.trendhunter.com/trends/barkbox-collection). Which is your favorite? Let us know below. **Implications** - Fashion photographers are continually twisting the traditional aesthetics of movies and other pop culture iconography. This photo shoot features a fashionable twist on [furry Star Wars characters](https://www.trendhunter.com/trends/columbia-endor-collection). Companies can take advantage of this opportunity by infusing their products and promotional ad campaigns with a dash of pop culture. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 70% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Twisted Pop Culture Aesthetics:** Fashion photographers are continuously twisting the traditional aesthetics of movies and pop culture, creating new and unexpected visual experiences. - **Furry Fashion Mashups:** Furry Star Wars characters are being reimagined as fashion icons, presenting an opportunity for companies to collaborate on products and promotional campaigns with a pop culture twist. - **Unconventional Editorials:** Unusual editorials that combine unexpected elements, such as Chewbacca as a female fashion model, are capturing attention and challenging traditional norms in the fashion industry. ### Sectors Adopting This - **Fashion Photography:** Fashion photographers can explore new territory by infusing pop culture references and unexpected elements into their photo shoots, creating innovative visual experiences. - **Pop Culture Merchandise:** Companies that create merchandise can capitalize on the popularity of pop culture mashups, incorporating furry Star Wars characters into their products to appeal to fans and collectors. - **Fashion Marketing:** Marketers in the fashion industry can leverage the buzz surrounding unconventional editorials like the Chewbacca series to create unique and memorable promotional campaigns that resonate with target audiences. ## Related on Trend Hunter - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Dark Sci-Fi Capsules](https://www.trendhunter.com/trends/darc-sport.md) - [Sci-Fi-Inspired Classical Posters](https://www.trendhunter.com/trends/sen-donnan.md) - [Winter-Ready Sci-Fi Fashions](https://www.trendhunter.com/trends/star-wars-x-columbia-collection.md) - [Sci-Fi Film-Inspired Custom Eyewear](https://www.trendhunter.com/trends/lucasfilm.md) - [Forest Inspired Outerwear](https://www.trendhunter.com/trends/endor-collection.md) - [Subtly Sci-Fi Watch Designs](https://www.trendhunter.com/trends/star-wars-x-citizen-rebel-starfighter-boxed-set.md) - [Insulated Sci-Fi Garments](https://www.trendhunter.com/trends/columbia-x-star-wars-skywalker-pilot-ski-collection.md) - [Collaboration Sci-Fi Tech Accessories](https://www.trendhunter.com/trends/star-wars-x-casetify-collection.md)