# Chewable Coffee Cubes Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee By Jana Pijak | Published 2017-10-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chewable-coffee References: [hvmn](https://hvmn.com/go-cubes) Go Cubes is a brand specializing in [bite-sized coffee cubes](https://www.trendhunter.com/trends/quantum-energy-squares) that give consumers a caffeine kick while on the go. Replacing their morning cup of coffee, each Go Cubes piece resembles a sugar cube and amounts to 50mg of caffeine or half a traditional cup. Additionally, Go Cubes' 100mg of L-Theanine per bite help users boost energy naturally prior to a grueling workout. Offering up to 4 hours of energy, these convenient bites are a great alternative to [traditional energy drinks](https://www.trendhunter.com/trends/sneak-energy-gummies) which can be filled with unwanted calories or a high sugar content. In addition to targeting Millennial professionals seeking to cut time and cost while curbing [caffeine cravings](https://www.trendhunter.com/trends/energy-pouches), this product is also ideal for those looking to stay energized during a night out or those looking to increase athletic performance. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 36% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bite-sized Energy Products:** Disruptive innovation opportunity: Develop new bite-sized energy products that provide a convenient and controlled caffeine boost for on-the-go consumers. - **Natural Energy Boosters:** Disruptive innovation opportunity: Create natural energy boosters that combine caffeine and other natural substances, like L-Theanine, to enhance user energy levels without the negative side effects of traditional energy drinks. - **Time-saving Solutions:** Disruptive innovation opportunity: Design time-saving solutions for professionals by offering convenient alternatives to traditional consumption habits, such as replacing morning coffee routines with quick, bite-sized products. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Explore the development of innovative food and beverage products that cater to the needs of busy individuals seeking quick and convenient energy solutions. - **Health and Wellness:** Disruptive innovation opportunity: Identify opportunities in the health and wellness industry to create natural and efficient energy-boosting products that align with consumers' desire for healthier alternatives. - **Fitness and Sports Performance:** Disruptive innovation opportunity: Innovate within the fitness and sports performance industry by developing energy-boosting products that enhance athletic performance and aid in workout recovery. ## Related on Trend Hunter - [Rapid Absorption Coffee Chews](https://www.trendhunter.com/trends/youchews-caffeine-chew.md) - [Caffeinated Fruity Gummies](https://www.trendhunter.com/trends/focusfuel.md) - [Sugar-Free Coffee Candies](https://www.trendhunter.com/trends/kopiko-focus-coffee.md) - [Caffeinated Cappuccino Gummies](https://www.trendhunter.com/trends/caffeinated-cappuccino-gummies.md) - [Mini Protein Cubes](https://www.trendhunter.com/trends/e3-energy-cubes.md) - [Functional Energy-Boosting Gummies](https://www.trendhunter.com/trends/sneak-energy-gummies.md) - [Caffeinated Chocolate Brownies](https://www.trendhunter.com/trends/energizing-brownies.md) - [Energizing Espresso Bars](https://www.trendhunter.com/trends/espresso-bites.md) - [Pouch-Style Caffeine Supplements](https://www.trendhunter.com/trends/energy-pouches.md)