# Chewing Gum to Get Free Underwear Xylish Chewing Gum Contest By Alex Covert | Published 2008-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chew-gum-win-underwear-xylish-chewing-gum References: [coolbuzz.org](http://www.coolbuzz.org/entry/chew-on-this-xylish-chewing-gum-underwear/) & [meiji.co.jp](http://www.meiji.co.jp/sweets/candy_gum/xylish/campaign/index.html) Need a new pair of skivvies? You could go to Kmart OR ... you could start chewing Japan's tooth-friendly **Xylish Gum**. If you're lucky, you may win yourself one of 10,000 [pairs of "wild & wacky" underwear](https://www.trendhunter.com/trends/sparepair-underwear) that the company is giving away, as part of their latest promotional stunt. Gum. Underwear. Serious fun. People go to great lengths to come up with [advertising ideas](https://www.trendhunter.com/trends/excel-gum). Check out the trends below for some more outrageously gum ideas! ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 45% | Activity: 41% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What Makes This Trend Stand Out - **Tooth-friendly Chewing Gum:** Opportunity for companies to create innovative, tooth-friendly chewing gum products that appeal to health-conscious consumers. - **Promotional Stunts:** Potential for brands to create engaging, attention-grabbing promotional stunts to generate buzz and attract customers. - **Novelty Giveaways:** Opportunity for companies to offer unique and exciting giveaways as part of their marketing strategies to increase brand recognition and customer loyalty. ### Sectors Adopting This - **Confectionery:** Disruptive innovation opportunities exist in the confectionery industry to develop tooth-friendly chewing gum products that offer health benefits and unique flavors. - **Advertising and Marketing:** Brands can leverage disruptive promotional stunts to create memorable experiences for consumers, increase brand awareness, and drive customer engagement. - **Apparel and Fashion:** Companies in the apparel and fashion industry can explore creative ways of using novelty giveaways to attract customers, create brand excitement, and boost sales. ## Related on Trend Hunter - [Interactive Gum Marketing Campaigns](https://www.trendhunter.com/trends/flavour-vote-campaign.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Back-To-School Promotional Winter Campaigns](https://www.trendhunter.com/trends/backtoschool-promotion1.md) - [Music Producer Gum Campaigns](https://www.trendhunter.com/trends/5-gum-and-zedd.md) - [Revamped Freshness Platforms](https://www.trendhunter.com/trends/mars-1.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Activity-Filled Gum Packs](https://www.trendhunter.com/trends/extra-ritual-packs.md) - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md)