# Tasteful Mourning Auto Ads Chevy's Prince Tribute is Touching and Appropriate By Meghan Young | Published 2016-04-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chevys-prince-tribute References: [fastcocreate](http://www.fastcocreate.com/3059212/quick-hit/chevys-prince-tribute-is-running-in-five-newspapers-today-and-it-doesnt-feel-tacky) & [chevrolet](http://www.chevrolet.com) [Chevy's](https://www.trendhunter.com/trends/equinox-ev-electric-juice) Prince tribute is as tasteful as an ad campaign can be -- because, let's face it, at the end that exactly what it is. Yet the [auto company](https://www.trendhunter.com/trends/electric-capri) managed to make it feel as authentic as possible through a few key methods. The first obvious tactic was to not include any [blatant logos](https://www.trendhunter.com/trends/the-coded-love-letter). This ensures that its core message read louder and clearer. Secondly, Chevy's Prince tribute draws on a strong connection between the brand and the late artist. It reads, "Baby, that was much too fast," a line from 1982's "Little Red Corvette" on his seminal album 1999. It brings to mind a fleeting relationship as well as one of Prince's finer moments that just happens to involve the iconic car as well. Well done, Chevy. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 87% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Tasteful Ad Campaigns:** Businesses can create sincere ad campaigns through shifting the focus away from blatant logos. - **Nostalgic Marketing:** Marketers can evoke emotions of nostalgia by referencing cultural icons or moments in time. - **Brand Tribute:** Brands can honor late cultural icons through subtlety and a clear connection to their product or service. ### Industries Being Reshaped - **Automotive:** Auto industry professionals can pay tribute to cultural icons through various marketing channels using subtle brand references. - **Entertainment:** The entertainment industry can partner with brands to create tasteful and sincere tributes to cultural icons, such as musicians, through marketing campaigns. - **Marketing:** Marketers of various industries can draw inspiration from Chevy's Prince tribute campaign to create meaningful ad campaigns that resonate with audiences. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Hockey Hero-Celebrating Campaigns](https://www.trendhunter.com/trends/hockey-heroes.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)