# Amorous Auto Trek Ads The 2014 Chevy Super Bowl Commercial Stars an Eligible Bachelor By Laura McQuarrie | Published 2014-02-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chevy-super-bowl-commercial References: [adweek](http://www.adweek.com/adfreak/silverados-super-bowl-ad-livestock-love-connection-155339) & [chevrolet](http://www.chevrolet.com/silverado-2500hd-heavy-duty-trucks.html) The 2014 Chevy Super Bowl commercial stars "a man, his truck and a very eligible bachelor." The title of the ad is called 'Romance' and the lucky bachelor that stars in the ad is not a man, but a bull who is on a journey to join a group of female cows. The ad features a voiceover by actor John Cusack and prominently features the 2015 [Silverado](https://www.trendhunter.com/trends/chevrolet-beast) 2500HD as an instrumental part of this bull's long trip. The 2015 Silverado boasts a [Duramax](https://www.trendhunter.com/trends/earthroamer-sx) diesel engine and an [Allison](https://www.trendhunter.com/trends/texas-truck-barn) transmission, making it clear that "strong just got stronger." Although the ad is quite straightforward, it shows off how well-equipped it is for conquering long journeys and roads ahead, no matter the adventure. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Animal-themed Advertising:** There is an emerging trend in advertising where animals are used as the main characters to tell compelling stories. - **Branded Content in Super Bowl Ads:** Super Bowl ads are increasingly incorporating branded content, using the platform to showcase their product features and capabilities. - **Adventure and Exploration as Marketing Messages:** Brands are leveraging the concept of adventure and exploration in their marketing messages to highlight the capabilities of their products. ### Who This Affects Most - **Automotive:** Automotive industry can explore creating more ads that feature animals to capture the attention of consumers. - **Advertising:** Advertising agencies can develop more branded content ads for the Super Bowl that tell engaging stories while promoting products. - **Outdoor and Adventure:** Brands in the outdoor and adventure industry can focus on using adventure and exploration themes to market their products and services. ## Related on Trend Hunter - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Outdoor-Inspired Beer Spots](https://www.trendhunter.com/trends/ross-chastain.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Beastly Off-Road Vehicle Concepts](https://www.trendhunter.com/trends/chevrolet-beast.md) - [Spacious Electric Trucks](https://www.trendhunter.com/trends/chevrolet-silverado.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md)