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# Chevy Malibu Inspires Fashion
Malibutique Style

By Bianca | Published 2007-11-13 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/chevy-malibu-fashion-malibutique
References: [autoblog](http://www.autoblog.com/2007/11/12/malibutique-chevy-midsize-sedan-inspires-fashion-accessories/)

Cars don't just get you from A to B; they get you from A to B while expressing personal style. [General Motors](https://www.trendhunter.com/trends/buick) teamed with Lucky Magazine and fashion designer Rafe Totengco to create a range of stylish 2008 Chevy [Malibu](https://www.trendhunter.com/trends/rum-commercial) inspired accessories. The chic bags are being sold at the Malibutique.

"The Chevy Malibu is an American icon; who wouldn't be inspired by that?" the ad in November's Lucky magazine quotes Totengco.

Malibu-inspired accessories include a gunmetal and snake skin key and card case lined with red satin "inspired by the luxe interior of the all-new Chevy Malibu," a wallet and a clutch.

Your car is a reflexion of you, and while some people don't associate with their vehicle other than while in it, others let that style carry them throughout the day.

A woman carrying a Malibu branded purse is no different than the guy who wears his red [Ferrari](https://www.trendhunter.com/trends/What-in-the-Frunk) shirt around town, or the girl that wears a Ford baseball hat. Car owners are proud of their vehicles, and flaunt their rides even when not in them.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 54% | Activity: 46% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Car-inspired Fashion:** There is a growing trend of fashion products influenced by car designs that can be tapped into by car companies and fashion brands alike.
- **Fashion-branded Car Accessories:** Partnering with fashion designers to create car-inspired accessories that reflect the design and brand identity could be a disruptive opportunity for car companies.
- **Car-owner Identity:** The trend of people expressing their identity through the cars they own presents an opportunity for car brands to tap into the emotional connection that consumers have with their vehicles.

### Where This Applies

- **Automotive:** Automotive companies could explore collaborations with fashion designers to create car-inspired accessories that align with their brand identity and provide emotional appeal.
- **Fashion:** Fashion brands could create collections of car-inspired accessories that reflect the design and style of popular car models, offering consumers a way to express their affinity for cars without actually owning one.
- **Accessories:** Accessory companies could explore collaborations with car companies and fashion designers to create unique car-inspired items that cater to car enthusiasts and fashion-forward consumers alike.

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