# Athlete-Collaborative Low-Cut Shoes Devin Booker and Nike Launch the Blazer Low Chevy Edition By Amy Duong | Published 2025-04-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chevy-edition References: [nike](https://www.nike.com/mens)  Devin Booker continues to grow his partnership with [Nike](https://www.trendhunter.com/trends/book-1-1) as the two launch a Blazer Low sneaker in a Chevy edition. The silhouette honors his classic car, which is the 1969 Chevy Blazer K5 automobile. The sneaker directly celebrates the car with a rich green hue making up the upper on the suede material. It rests on top of a gum outsole unit with white hues for a bright pop of tonal contrast. "BOOK" branding is seen embroidered onto the heel unit as a celebration of retro Nike PEs. The [Book 1](https://www.trendhunter.com/trends/nike-book-1) also gets its own Chevy. makeover with a golden yellow upper in the same soft suede. Joining this is the signature Chevy bowtie branding on the tongue. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 34% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Automobile-inspired Fashion:** This trend sees the merging of automotive aesthetics with fashion design, offering a new category of car-themed footwear collecting enthusiasts. - **Athlete-driven Product Design:** By collaborating with athletes to create customized editions, brands can leverage star power to boost the appeal and uniqueness of product offerings. - **Retro-modern Aesthetic Fusion:** Combining nostalgic design elements with contemporary styles allows brands to innovate by connecting emotionally with consumers who value both tradition and modernity. ### Sectors Adopting This - **Sportswear:** The evolution of athlete-endorsed apparel creates opportunities for sportswear companies to tap into niche markets with personalized, exclusive product lines. - **Automotive Merchandise Licensing:** The collaboration between automakers and lifestyle brands to create co-branded products signifies a growing market for nostalgic and cross-industry merchandise. - **Luxury Sneaker Market:** Innovation in high-end, limited-edition sneakers inspired by cultural icons or luxury items draws collectors and fashion-forward consumers seeking exclusivity. ## Related on Trend Hunter - [Athlete-Collaborative Neutral Sneakers](https://www.trendhunter.com/trends/nike-book-1.md) - [Pink Sunrise-Inspired Basketball Shoes](https://www.trendhunter.com/trends/book-1-1.md) - [Black Denim-Adorned Sneakers](https://www.trendhunter.com/trends/black-label-1.md) - [Tactical Camo-Tinged Sneakers](https://www.trendhunter.com/trends/book-1-sneaker.md) - [Hairy Texture Stealthy Sneakers](https://www.trendhunter.com/trends/book-1.md) - [Game-Worn Sneaker Auctions](https://www.trendhunter.com/trends/nike-kobe-4-protro.md) - [Arizona Desert-Inspired Speakers](https://www.trendhunter.com/trends/pill-1.md) - [Sneaker-Resembling Electric SUVs](https://www.trendhunter.com/trends/327-edition.md) - [Blue-Tonal Performance Sneakers](https://www.trendhunter.com/trends/sabrina-3.md)