# Affordable Electric Cars The Chevy Bolt Was Unveiled at CES 2016, Beating Tesla to the Finish Line By Cadhla Gray | Published 2016-01-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chevy-bolt References: [wired](http://www.wired.com/2016/01/meet-the-chevy-bolt-the-first-electric-car-for-the-masses/) & [chevrolet](http://www.chevrolet.com/culture/article/bolt-ev-concept-car.html) Joining the many concept cars unveiled at CES 2016, the [Chevy](https://www.trendhunter.com/trends/equinox-ev-electric-juice) [Bolt](https://www.trendhunter.com/trends/chevrolet-blazer) is an electric vehicle for people concerned about the environment, but don't want to break the bank. The fully electric vehicle boasts 200 miles per charge and costs under $30,000. This means the Chevy Bolt is not only less than half the expected price of [Tesla's](https://www.trendhunter.com/trends/tesla-standard) all-electronic concept car, but it also beat Tesla to the finish line. The car will has a variety of impressive technological components and customizable features. Upon entering the vehicle, each driver can automatically like their smartphone with the car's Bluetooth capabilities, adjusting the driving set-up to the preferences of that specific driver. Adding to its Millennial-focused features, the car itself is also gamified, with a leader board that displays statistics like miles per charge, to allow for green driving skill competitions between friends. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 93% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Affordable Electric Cars:** Disruptive innovation opportunity: Develop more affordable electric vehicles to appeal to environmentally conscious consumers. - **Customizable Electric Cars:** Disruptive innovation opportunity: Create electric vehicles with customizable features to enhance user experience and personalization. - **Gamified Electric Cars:** Disruptive innovation opportunity: Integrate gamification elements into electric vehicles to engage and motivate drivers towards eco-friendly driving habits. ### Where This Applies - **Automotive Industry:** Disruptive innovation opportunity: Explore the production of affordable and customizable electric vehicles to compete in the rapidly growing electric car market. - **Technology Industry:** Disruptive innovation opportunity: Develop innovative technological components, such as Bluetooth connectivity and personalized driving setups, to enhance the user experience in electric cars. - **Gaming Industry:** Disruptive innovation opportunity: Collaborate with automotive companies to integrate gamification elements into electric vehicles, creating new opportunities for interactive driving experiences. ## Related on Trend Hunter - [Accessible All-Electric Cars](https://www.trendhunter.com/trends/volkswagen-id-every1-concept.md) - [Reduced Cost EV Models](https://www.trendhunter.com/trends/tesla-standard.md) - [Full-Size Electric SUVs](https://www.trendhunter.com/trends/chevrolet-blazer.md) - [Spacious Electric Trucks](https://www.trendhunter.com/trends/chevrolet-silverado.md) - [Stylish Concept Electric Cars](https://www.trendhunter.com/trends/concept-cla.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Affordable Compact EVs](https://www.trendhunter.com/trends/2023-id.md) - [Phosphate Battery-Powered EVs](https://www.trendhunter.com/trends/affordable-electric-car.md) - [Electric Sports Car Concepts](https://www.trendhunter.com/trends/california-corvette.md)