# Collaborative Car Design Experiences Chevrolet Indie Fridays Invited Guests to Spray Paint a Car By Ell Smith | Published 2017-08-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chevrolet-indie-fridays References: [ydsquare](https://www.ydsquare.ca/indie-fridays.html) & [ydsquare](https://www.ydsquare.ca/events-schedule/events-listing/event/1376-chevrolet-indie-fridays-featuring-zaki-ibrahim.html) [Chevrolet](https://www.trendhunter.com/trends/chevrolet-good-deeds-cup) Indie Fridays are a curated series of free concerts and events, running from July to September, in the heart of downtown Toronto. Hosted in the city's bustling Yonge and Dundas Square, this Chevrolet-sponsored event celebrates Canada's top indie artists, while serving as a unique venue for several of the brand's promotional activities. Last Friday, Chevrolet invited audience members to take part in a [unique, participatory experience](https://www.trendhunter.com/trends/artistic-experience) which highlighted the brand's dedication to collaboration and customization. Led by the guidance of an acclaimed Toronto graffiti artist, the guests were invited to join a one-on-one graffiti lesson followed by a live demonstration, which involved collaboratively spray painting a matte black Chevrolet. Drawing on popular design insights of co-curation and individualization, the Chevrolet-branded activity provided consumers with a unique creativity-fueled experience. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Collaborative Design Experiences:** Brands can integrate co-creation elements and offer consumers more personalized experiences. - **Participatory Marketing:** Brands can engage customers in the marketing process and create more opportunities for brand advocacy. - **Live Branding Events:** Brands can utilize public events to create memorable and interactive experiences that showcase key brand attributes. ### Who This Affects Most - **Automotive Industry:** The automotive industry can incorporate participatory experiences to facilitate engagement and build brand loyalty. - **Entertainment Industry:** The entertainment industry can leverage collaborative design and co-creation elements to foster fan engagement and create more memorable experiences. - **Marketing Industry:** Marketing agencies can offer interactive branding experiences to clients and create unique opportunities for brand activation. ## Related on Trend Hunter - [Auto-Branded Multimedia Experiences](https://www.trendhunter.com/trends/audi-haus.md) - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Athlete-Inspired Interactive Experiences](https://www.trendhunter.com/trends/g-arena.md) - [Creative Play Pop-Ups](https://www.trendhunter.com/trends/sharpie-studio.md) - [Customizable Co-Created Sneakers](https://www.trendhunter.com/trends/sneaker-maker.md) - [Artistic Spray Paint Events](https://www.trendhunter.com/trends/rusto.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Creativity-Focused One-Day Activations](https://www.trendhunter.com/trends/oneday-activation.md)