# Multiscreen Car Campaigns The Chevrolet and Microsoft Advertising Collaboration By Tiana Reid | Published 2010-06-24 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chevrolet-and-microsoft-advertising References: [prnewswire](http://www.prnewswire.com/news-releases/chevrolet-and-microsoft-advertising-rev-up-the-test-drive-experience-for-new-chevrolet-volt-96864749.html) & [chevrolet](http://www.chevrolet.com/pages/open/default/future/volt.do) [Chevrolet](https://www.trendhunter.com/trends/equinox-ev-electric-juice) and Microsoft Advertising have teamed up to produce a multiscreen ad campaign for the newest Chevrolet [Volt](https://www.trendhunter.com/trends/volt-alpine) electric car. Using Kinect for Xbox 360, consumers will be able to test drive a Chevrolet Volt using 'Kinect Joy Ride,' the first controller-free racing game developed by [Microsoft Game Studios](https://www.trendhunter.com/trends/xbox-game-pass-promotion). Gamers will be able to drive an actual Chevrolet Volt in the game and feel the turns and speed just like a physical test drive. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 18% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Multiscreen Ad Campaigns:** Opportunity to create immersive and interactive ad campaigns across multiple screens for enhanced consumer engagement. - **Controller-free Gaming:** Potential for developing new games and experiences that don't require traditional controllers, leveraging technologies like Kinect for Xbox 360. - **Virtual Test Drive Experiences:** Disruptive innovation opportunity to allow consumers to virtually test drive products, providing a realistic experience without the need for physical vehicles. ### Where This Applies - **Automotive:** Automakers can leverage multiscreen ad campaigns and virtual test drive experiences to showcase their vehicles in an engaging and innovative way. - **Gaming:** Game developers can capitalize on the trend of controller-free gaming by creating new games and experiences that make use of technologies like Kinect for Xbox 360. - **Advertising:** Advertising agencies and marketers can explore multiscreen ad campaigns as a way to deliver impactful and immersive brand experiences to consumers. ## Related on Trend Hunter - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Second-Screen Vehicle Sweepstakes](https://www.trendhunter.com/trends/kia-squares.md) - [Weather-Triggered 3D Ads](https://www.trendhunter.com/trends/volta-media.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [In-Car Gaming Systems](https://www.trendhunter.com/trends/airconsole-1.md) - [Automotive Metaverse Boutiques](https://www.trendhunter.com/trends/metaverse-boutique.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)