# Sporty WiFi-Connected Trucks The Chevrolet 4G LTE Initiative Powers Cars and Trucks with WiFi By Rebecca Byers | Published 2015-10-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/chevrolet-4g-lte References: [chevrolet](http://www.chevrolet.com/culture/article/4g-lte.html) The [Chevrolet](https://www.trendhunter.com/trends/chevrolet-silverado-ev-zr2) 4G LTE program has seen the integration of the cutting edge Internet connection into its entire 2015 fleet. The car brand with the most 4G LTE-enabled vehicles, the Chevrolet fleet offers WiFi connectivity for up to seven passengers at a time and is part of the built-in OnStar system. Aimed at providing an upleveled in-car experience improved from that of a smartphone, the system is sure to win over WiFi-hungry millennials often looking for extra incentive and value if they were to consider a large purchase such as a car. Chevy trucks that boast the 4G LTE system include the [Silverado](https://www.trendhunter.com/trends/chevrolet-beast), Colorado, Suburban and Tahoe. It's also built into the [Corvette](https://www.trendhunter.com/trends/california-corvette), Equinox, Trax and Impala. The Chevrolet 4G LTE integration can be seen as a move by the American automaker to engage millennial consumers, who are drawn to hyper-connected features that adapt to their on-the-go lifestyle. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 40% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Wifi-connected Vehicles:** The integration of WiFi connectivity into vehicles is disrupting the automotive industry by providing a more connected and personalized in-car experience. - **Internet of Things (iot) in Cars:** The use of IoT technology in cars, such as the Chevrolet 4G LTE program, is creating opportunities for innovative services and applications, enhancing the overall driving experience. - **Targeting Millennial Consumers:** Automotive brands are focusing on engaging millennial consumers through advanced connectivity features like WiFi in vehicles, as this demographic values technology integration and convenience. ### Where This Applies - **Automotive:** The automotive industry is being disrupted by WiFi-connected vehicles, creating opportunities for automakers to enhance the driving experience and provide innovative features. - **Telecommunications:** The integration of WiFi connectivity into vehicles is driving opportunities for telecommunications companies to provide in-car internet services and expand their customer base. - **Technology:** The use of IoT technology in cars is creating opportunities for technology companies to develop new applications, services, and solutions for the automotive industry. ## Related on Trend Hunter - [Standardized Connected Vehicles](https://www.trendhunter.com/trends/onstar-connected-services.md) - [Spacious Electric Trucks](https://www.trendhunter.com/trends/chevrolet-silverado.md) - [Intelligent Infotainment System Updates](https://www.trendhunter.com/trends/google-infotainment-system.md) - [Modern Connectivity-Focused Auto Packages](https://www.trendhunter.com/trends/ford-connectivity-package.md) - [Off-Road EV Truck Concepts](https://www.trendhunter.com/trends/chevrolet-silverado-ev-zr2.md) - [Adventurous Family-Friendly SUVs](https://www.trendhunter.com/trends/2024-chevrolet-traverse-z71.md) - [Refined Legacy Sedans](https://www.trendhunter.com/trends/2025-cadillac-ct5.md) - [Pursuit-Rated Pickup Trucks](https://www.trendhunter.com/trends/chevrolet-silverado-police-pursuit-vehicle.md) - [Vehicle Accessibility Initiatives](https://www.trendhunter.com/trends/vehicle-accessibility.md)