# Venture Philanthropy Co-ops Chetna Organic Seeks to Enable Ethical Supply Chains from India By Rebecca Byers | Published 2012-07-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/chetna-organic References: [chetnaorganic.org.in](http://www.chetnaorganic.org.in/) Chetna Organic, also known as the Chetna Organic & Fair Trade Cotton Intervention Program (OCIP), is a co-operative that has set out to improve the lives of small farmers in India through [venture philanthropy](https://www.trendhunter.com/trends/philanthropy-initiative) rather than charity. The program produced two separate farmer-owned entities: the Chetna Organic Farmers Association (COFA) and the Chetna Organic Agriculture Producer Company Ltd (COAPCL). Founded in 2004, Chetna Organic seeks to enable [ethical supplies chains](https://www.trendhunter.com/trends/ethical-commerce-platform) by both increasing access to fair trade markets and supporting farmers in terms of profitability and sustainability. Chetna also works with similarly oriented organizations internationally in order to create a global market that supports organic and fair trade products within developing nations, as well as creating and maintaining farm systems aligned with those values within India. **Contact Information** Chetna Organic [website](http://www.chetnaorganic.org.in/) Chetna Organic on [Facebook](http://www.facebook.com/pages/Chetna-Organic/175799459183998) ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 10% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Venture Philanthropy:** Opportunity to support small farmers through venture philanthropy rather than traditional charity models. - **Ethical Supply Chains:** Opportunity to create and promote ethical supply chains that support fair trade and sustainability. - **Global Market Collaboration:** Opportunity to collaborate with international organizations to create a global market for organic and fair trade products. ### Where This Applies - **Agriculture:** Disruptive innovation opportunity to develop and implement sustainable and ethical practices in the agriculture industry. - **Nonprofit:** Disruptive innovation opportunity to reimagine the traditional charity model and explore new ways to support small farmers through venture philanthropy. - **Retail:** Disruptive innovation opportunity to meet the growing demand for ethical and fair trade products by developing and promoting transparent and sustainable supply chains. ## Related on Trend Hunter - [Ethical Coconut Oils](https://www.trendhunter.com/trends/ethical-coconut-oil.md) - [Agricultural Support Projects](https://www.trendhunter.com/trends/agricultural-support-project.md) - [Rural Dairy Farm Initiatives](https://www.trendhunter.com/trends/dairy-farm1.md) - [Social Good Brand Practices](https://www.trendhunter.com/trends/dignity-coconuts.md) - [Ethical Cocoa-Sourcing Agreements](https://www.trendhunter.com/trends/cocoa-cooperatives.md) - [Ethical Coffee Partnerships](https://www.trendhunter.com/trends/win-win-coffee.md) - [Sustainable Dairy-Branded Apparel](https://www.trendhunter.com/trends/organic-valley-2.md) - [Fonio-Based Breakfast Cereals](https://www.trendhunter.com/trends/foniobased-breakfast.md) - [Dairy Cooperative Product Rebrandings](https://www.trendhunter.com/trends/organic-herd.md)