# Typographic Trout Ads The Chesapeake Bay Campaign Calls Consumers to be Responsible By Armida Ascano | Published 2011-01-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chesapeake-bay-campaign References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/chesapeake_bay_foundation) & [neimangroup](http://neimangroup.com/) The [Chesapeake Bay](https://www.trendhunter.com/trends/nantucket-crisps) campaign is concerned with chemical disposal and the way it affects [fish and other sea creatures](https://www.trendhunter.com/trends/siesta-co). This issue is of particular concern considering the fact that fish from Chesapeake Bay make marvelous meals that are best served sans chemicals. The approach taken with the Chesapeake Bay campaign is simple, yet effective. Copy is displayed in a way that is eye-catching, as it follows the shape of a sea critter. **Implications** - Terrific typographics like this one would work wonderfully on [advertisements or posters](https://www.trendhunter.com/trends/dreamies-treats) for products or films. They're informative yet also visually interesting. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 51% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Eye-catching Typography:** The use of visually interesting typography can be applied to advertisements and posters for various products or films. - **Environmental Awareness Campaigns:** The Chesapeake Bay campaign highlights the importance of responsible chemical disposal and its impact on marine life. - **Creative Advertising Techniques:** Using copy that follows the shape of sea creatures in advertisements can capture consumers' attention. ### Industries Being Reshaped - **Advertising:** The advertising industry can apply eye-catching typography and creative advertising techniques to capture consumers' attention. - **Film Production:** The film production industry can utilize visually interesting typography on movie posters to create visually appealing advertisements. - **Environmental Conservation:** The environmental conservation industry can adopt creative advertising techniques to raise awareness about responsible chemical disposal. ## Related on Trend Hunter - [Sustainable QSR Litter Adverts](https://www.trendhunter.com/trends/mcdonalds-malta.md) - [Modern Fishing Gear Campaigns](https://www.trendhunter.com/trends/fly-fisher.md) - [Fly-Attracting Seltzer Ads](https://www.trendhunter.com/trends/truly-hard-seltzer-ad.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Visually Appealing Food Campaigns](https://www.trendhunter.com/trends/taste-our-world.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Nature-Connected Lifestyle Campaigns](https://www.trendhunter.com/trends/go-wild.md)