# Cherry-Scented Foot Sprays Airheads Created a First-of-Its-Kind Spray for Halloween By Laura McQuarrie | Published 2024-10-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cherry-scented-foot-spray References: [campaignlive](https://www.campaignlive.com/article/why-airheads-made-cherry-scented-foot-spray-halloween/1891299?DCMP=EMC-CONTheCampaignFix&bulletin=the-campaign-fix) & [airheadsfootspray](http://www.airheadsfootspray.com)  Inspired by the Halloween rhyme "trick-or-treat, smell my feet, give me something good to eat," Airheads launched a cherry-scented foot spray to protect people from the smell of trick-or-treaters' feet. The spray sweetly scented like Airheads' Cherry bar is a playful way for the candy brand to inject itself into conversations this Halloween, all while providing a practical solution to keep households smelling fresh after a long night of walking door to door. This first-of-its-kind, limited-edition spray by Airheads comes in the shape of a large red foot and the brand is giving away a limited number daily online leading up to Halloween. While Airheads is top-of-mind, consumers may consider stocking up for the holiday with Airheads Bites, Airheads Gum or classic Airheads in their original form. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 53% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Personal Care Products:** Brands are incorporating holiday themes into personal care items, creating unique seasonal products that appeal to festive consumers. - **Candy-infused Scents:** The use of candy-inspired fragrances in non-food products introduces a novel olfactory experience that can attract a younger demographic. - **Novelty Marketing Strategies:** Utilizing playful and unexpected marketing tactics, such as limited-edition themed products, helps brands generate buzz and stand out during peak seasons. ### Sectors Adopting This - **Personal Care:** Innovative scented products within the personal care industry can offer new ways to capture consumer interest and differentiate in a crowded market. - **Seasonal Retail:** The creation of exclusive, holiday-specific items provides new merchandise opportunities that can drive sales during peak festive periods. - **Confectionery:** Confectionery brands are expanding their product ranges by combining traditional flavors with new formats, enhancing their brand footprint in alternative consumer markets. ## Related on Trend Hunter - [Candy-Flavored Dental Floss](https://www.trendhunter.com/trends/candyflavored-dental-floss.md) - [Candy-Inspired Fragrances](https://www.trendhunter.com/trends/ode-to-candy-corn.md) - [Ghost-Shaped Candies](https://www.trendhunter.com/trends/ghosts-cherry-flavored-candy.md) - [Playful Spellbinding Candies](https://www.trendhunter.com/trends/hichew-mystery-mix.md) - [Sneaker-Shaped Gummy Candies](https://www.trendhunter.com/trends/shoe-shaped-gummies.md) - [Candy-Scented Deodorants](https://www.trendhunter.com/trends/deodorant-refills.md) - [Candy Collector Robots](https://www.trendhunter.com/trends/airheads-decoy-boy.md) - [Sour-Sweet Berry Candies](https://www.trendhunter.com/trends/airheads-xtremes-very-berry.md) - [Nostalgic Sweet-Scented Fragrances](https://www.trendhunter.com/trends/nostalgic-sweet-scented-fragrances.md)