# Cherry Picker Bars Heineken Delivered Bottles of Alcohol-Free Lager Through Home Windows By Laura McQuarrie | Published 2021-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cherry-picker-bar References: [campaignlive](https://www.campaignlive.co.uk/article/heineken-recruits-celebs-deliver-drinks-home-windows-cherry-picker/1709849) To promote its alcohol-free [Heineken](https://www.trendhunter.com/trends/bakerl00) 0.0 lager, Heineken created a cherry picker bar experience that puts a twist on home delivery services. Rather than dropping off the product at a door, the brand is opting to meet consumers at their windows. This spring, adults will be greeted by celebrities like Sophie Ellis-Bextor, stand-up comedian Eleanor Morton and drag queen and former RuPaul's Drag Race UK contestant Divina de Campo. The service promises to be a treat for those who are working from home and a spectacle that will liven up the neighborhood. Since consumers can't go to their favorite bars, bars and alcohol brands are redefining "home delivery" with in-garage and doorstep drop-off services that bring bar experiences straight to drinkers' homes. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 47% | Activity: 90% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Home Delivery Bar Experience:** Creating in-garage and doorstep drop-off services that bring the bar experience straight to drinkers' homes. - **Window-service Delivery:** Opting to meet consumers at their windows for delivery services can provide a unique experience and novelty factor. - **Celebrity Delivery:** Using celeb delivery drivers can create buzz and excitement around new or existing products. ### Industries Being Reshaped - **Alcohol and Beverage:** Alcohol brands are redefining home delivery services and creating new and innovative ways to bring the bar experience to customers. - **Entertainment:** Using celebrities as delivery drivers creates a fun and unique experience for customers and can drive traffic and interest to a brand. - **Logistics and Delivery:** Innovative delivery methods such as window-service can create new business opportunities for logistics and delivery companies. ## Related on Trend Hunter - [Alcohol-Free Underground Campaigns](https://www.trendhunter.com/trends/bakerl00.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Alcohol-Free Beverage Campaigns](https://www.trendhunter.com/trends/00-reasons-needed.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Alcohol-Free Celebration Campaigns](https://www.trendhunter.com/trends/cheers-with-no-alcohol.md) - [10-Minute Beer Delivery Samples](https://www.trendhunter.com/trends/ninja-delivery.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Phygital Beer Activations](https://www.trendhunter.com/trends/heineken-silver-beer.md)