# Zesty Cherry Sparkling Waters Aura Bora's Cherry Key Lime Pairs Wild Bing Cherries & Tart Citrus By Laura McQuarrie | Published 2024-01-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cherry-key-lime References: [instagram](https://www.instagram.com/p/C15BGkBPiW3/?hl=en&img_index=1) & [aurabora](https://aurabora.com/products/flavor-of-the-month-subscription)  To stay ahead of consumers' constant craving for uniquely flavored sparkling water, [Aura Bora](https://www.trendhunter.com/trends/chai-cranberry) launches a new Flavor of the Month every month—and for January 2024, it’s Cherry Key Lime. Touted as “the sweetest, juiciest, most flavorful” sparkling water the brand has ever made, Cherry Key Lime is the newest flavor to capture the essence of innovation and keep taste buds intrigued. Aura Bora’s Cherry Key Lime sparkling water marries the taste of real wild bing cherries and [tart citrus](https://www.trendhunter.com/trends/spindrift-yuzu-mandarin) for a punchy flavor that satisfies with every sip. The easiest way for [sparkling water enthusiasts](https://www.trendhunter.com/trends/new-waterloo-sparkling-water) to continually surprise and delight their taste buds is with Aura Bora’s Flavor of the Month subscription since members get the newest flavor shipped to their doorsteps every month. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 19% | Activity: 28% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Flavor of the Month Subscription:** Aura Bora's Flavor of the Month subscription allows sparkling water enthusiasts to continually surprise and delight their taste buds with the newest flavors shipped to their doorsteps every month. - **Uniquely Flavored Sparkling Water:** Aura Bora stays ahead of consumers' craving for uniquely flavored sparkling water by launching a new Flavor of the Month every month, offering innovative flavors like Cherry Key Lime. - **Punchy Flavor Profiles:** Aura Bora's Cherry Key Lime sparkling water marries the taste of real wild bing cherries and tart citrus, providing a punchy flavor that satisfies with every sip. ### Who This Affects Most - **Beverage:** Aura Bora's Flavor of the Month subscription and innovative flavors like Cherry Key Lime cater to the growing demand for unique and satisfying beverages. - **Subscription:** Aura Bora's Flavor of the Month subscription disrupts the traditional beverage industry model by offering a continuous stream of new and exciting product offerings. - **Flavor Enhancement:** Aura Bora's Cherry Key Lime sparkling water showcases the potential for flavor innovation and advancement in the beverage industry, appealing to taste-focused consumers. ## Related on Trend Hunter - [Festive Sparkling Berry Beverages](https://www.trendhunter.com/trends/chai-cranberry.md) - [Banana Bergamot Sparkling Waters](https://www.trendhunter.com/trends/banana-bergamot-sparkling-water.md) - [Sparkling Water Secret Menus](https://www.trendhunter.com/trends/aura-bora.md) - [Juicy Vanilla Sparkling Waters](https://www.trendhunter.com/trends/aura-bora-sparkling-water.md) - [Spicy-Sweet Sparkling Waters](https://www.trendhunter.com/trends/watermelon-chili-sparkling-water.md) - [Apple Cinnamon Sparkling Water](https://www.trendhunter.com/trends/apple-cinnamon-sparkling-water.md) - [Tartly Sweet Sparkling Waters](https://www.trendhunter.com/trends/dash-water-cherry.md) - [Tropical Basil Sparkling Waters](https://www.trendhunter.com/trends/pineapple-holy-basil.md) - [Pie-Flavored Sparkling Waters](https://www.trendhunter.com/trends/key-lime-pie-bubly.md)