# Tart Cherry Ciders The Newest Ulee’s Light Cider Combines Apple and Bing Cherry Juice By Laura McQuarrie | Published 2018-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cherry-cider References: [bevindustry](https://www.bevindustry.com/articles/91097-ulees-bing-cherry-light-cider) & [uleescider](https://www.uleescider.com/lightciders/) Ulee’s Light Cider, the first craft light cider brand, recently added to its product collection with a new Bing Cherry flavor that combines fresh-pressed apple juice with cherry juice. The all-natural cider also features Cascadia water, resulting in a [hard cider](https://www.trendhunter.com/trends/crumpton-oaks-cider) with a tart finished flavor. As a light 4% ABV cider, the new product boasts just 99 calories and five carbs per can. Although cherries can often be found as key ingredients in pastries and sweet drinks, [tart cherry flavors](https://www.trendhunter.com/trends/better-sour-tart-cherry) are on the rise as the tastes of consumers are changing. The Bing Cherry Ulee’s Light Cider is vegan and naturally gluten-free, making it especially appealing option to those who are looking for a [light and refreshing beverage](https://www.trendhunter.com/trends/crisp-apple-cider) to enjoy throughout the heat of the spring and summer months. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Tart Cherry Beverages:** The rising popularity of tart cherry flavors presents opportunities for beverage companies to innovate and introduce new products. - **Craft Light Ciders:** The success of Ulee’s Light Cider shows a market for light, low-calorie ciders that can be further explored by craft cider makers. - **Low-calorie Alcoholic Beverages:** The demand for low-calorie, healthier alcoholic beverages is growing, providing an opportunity for companies to create new, innovative products. ### Industries Being Reshaped - **Craft Ciders:** The rise in demand for light ciders with unique, natural flavors, offers an opportunity for small, craft cider manufacturers to break into the market. - **Gluten-free Beverages:** The popularity of Ulee’s Light Cider being gluten-free and vegan presents opportunities for companies to create more gluten-free and vegan alcoholic beverages. - **Low-calorie Beverage Industry:** As consumers become more health-conscious, there is an opportunity for beverage companies to focus on and create low-calorie, healthier alcoholic drinks. ## Related on Trend Hunter - [Effervescent Light Ciders](https://www.trendhunter.com/trends/effervescent-light-ciders.md) - [Real Fruit Low-Calorie Ciders](https://www.trendhunter.com/trends/light-cider-line.md) - [Zero-Alcohol Cherry Ciders](https://www.trendhunter.com/trends/ground-control-00.md) - [Berry-Laden Hard Ciders](https://www.trendhunter.com/trends/berryladen-hard-ciders.md) - [Wine-Like Hard Ciders](https://www.trendhunter.com/trends/1868-berry-blush-hard-cider.md) - [Warm Weather Cherry Libations](https://www.trendhunter.com/trends/cherry-hooch.md) - [Lusciously Light Ciders](https://www.trendhunter.com/trends/lusciously-light-ciders.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Refreshing Plum-Inspired Ciders](https://www.trendhunter.com/trends/seattle-cider-company.md)