# Carbonated Cherry QSR Beverages McDonald's Cherry Blossom Float Was Available for a Limited Time By Mishal Omar | Published 2017-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cherry-blossom-float References: [teenvogue](http://www.teenvogue.com/story/cherry-blossom-float-mcdonalds-japan) & [cosmopolitan](http://www.cosmopolitan.com/food-cocktails/a9254764/mcdonalds-cherry-blossom-drink/) The Cherry Blossom Float by [McDonald's](https://www.trendhunter.com/trends/sakuramochi-pie) was a more sophisticated diversion for the brand, and it was only available for a short amount of time. The beverage, which was offered through the month of April, was titled the Cherry Blossom Float, or the [Sakura](https://www.trendhunter.com/trends/sakura-cassis-strawberry-shiratama-frappuccino) [McFloat](https://www.trendhunter.com/trends/hawaiian-burgers) (which translates to cherry blossom). It was carbonated and made up of cherry juice, and could have been topped with soft-serve ice cream or left to be consumed on its own. The beverage was highly aesthetically pleasing, with a gradient white to dark pink color and a plastic cup that featured small floral patterns on it. The social media-friendly Cherry Blossom Float functioned as the ideal limited edition drink – both full of flavor and visually appealing. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition QSR Beverages:** The success of the Cherry Blossom Float demonstrates the potential for QSRs to create limited edition beverages that are visually appealing and flavorful, attracting customers through social media. - **Aesthetically Pleasing Beverages:** The visually appealing design and presentation of the Cherry Blossom Float highlights the opportunity for QSRs to create beverages with unique and artistic elements that resonate with customers. - **Flavored Carbonated Beverages:** The popularity of the Cherry Blossom Float showcases the demand for unique and flavorful carbonated beverages in the QSR industry. ### Where This Applies - **Restaurant Industry:** QSRs, like McDonald's, can leverage limited edition beverages to drive customer engagement and increase sales. - **Beverage Industry:** The success of the Cherry Blossom Float highlights the potential for QSRs to innovate and create new flavored and aesthetically pleasing carbonated beverages. - **Social Media Industry:** The visually appealing and social media-friendly Cherry Blossom Float demonstrates the opportunity for QSRs to leverage social media platforms to create buzz and attract customers. ## Related on Trend Hunter - [Sparkling Cherry Blossom Beverages](https://www.trendhunter.com/trends/cherry-blossom-lacroix.md) - [Sakura-Flavored Hand Pies](https://www.trendhunter.com/trends/sakuramochi-pie.md) - [Fizzy Iced Strawberry Drinks](https://www.trendhunter.com/trends/frozen-fanta-strawberry.md) - [Raspberry-Flavored Holiday Colas](https://www.trendhunter.com/trends/merry-berry-mcfizz.md) - [Fruit-Themed QSR Drink Menus](https://www.trendhunter.com/trends/cherry-berry-seasonal-drinks.md) - [Creamy Cherry Blossom Beverages](https://www.trendhunter.com/trends/starbucks-dessert-drink.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Sweet-Sour Sakura Beverages](https://www.trendhunter.com/trends/sakura-cassis-strawberry-shiratama-frappuccino.md) - [Candy-Flavored QSR Beverages](https://www.trendhunter.com/trends/burger-king-5.md)