# Cherry Branch Beer Packaging This Cherry Beer Packaging Design Subtly Appeals to a Female Audience By Alyson Wyers | Published 2014-12-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cherry-beer References: [thedieline](http://www.thedieline.com/blog/2014/11/30/chrie) & [atipus](http://www.atipus.com/cherie-2/) Typically [beer packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva) is designed to appeal to men, but this [cherry beer branding](https://www.trendhunter.com/trends/wkd-1) exhibits how it can be done to appeal to women. Conceived by Spanish studio ATIPUS, the Chérie packaging design complements the Belgian top fermented wheat beer. To match the [cherry flavor](https://www.trendhunter.com/trends/bellamie-aperitif) inside, the bottles incorporate a vintage cherry branch illustration. The feminine wheat beer bottles are otherwise simplistic, with white bottles and black lettering. Differing itself from the traditional beer bottle look, this cherry beer is female friendly without being sappy or covered in pink. The Dieline blog describes this branding departure by saying its "honest, elegant, feminine design makes it a turning point." The combined aspects of this design make it feel both modern and nostalgic. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Gender-inclusive Beer Packaging:** Exploring beer packaging designs that appeal to a wider audience, including women. - **Subtle and Elegant Branding:** Embracing branding strategies that are honest, elegant, and departure from traditional styles. - **Balancing Modernity and Nostalgia:** Creating designs that evoke a sense of both modernity and nostalgia in the packaging industry. ### Where This Applies - **Beverage Packaging:** Exploring innovative packaging solutions for the beverage industry, specifically beer. - **Craft Beer:** Targeting the craft beer industry by developing packaging designs that cater to a diverse consumer base. - **Graphic Design:** Utilizing graphic design techniques to create visually appealing and marketable packaging designs for products. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Perfume-Inspired Wine Bottles](https://www.trendhunter.com/trends/chloe-wine-collection.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md)