# Herbaceous Cherry Spirits Poetic License Launched a Pink-Tinted Cherry and Basil Gin By Laura McQuarrie | Published 2017-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cherry-and-basil References: [barmagazine](http://barmagazine.co.uk/poetic-license-released-limited-release-cherry-and-basil-gin/) & [poeticlicensedistillery](http://poeticlicensedistillery.com/) While it is not uncommon to find [strawberry and basil](https://www.trendhunter.com/trends/820-spirits-gins) paired with one another for a unique flavor experience, Poetic License is offering a variation on this fruity and herbaceous combination with its newest product—Cherry and Basil Gin. The [small-batch gin](https://www.trendhunter.com/trends/portofino-dry-gin) is made with [fresh, hand-pressed cherry juice](https://www.trendhunter.com/trends/penrhos-gin-liqueurs), which gives it a distinctive pink tint. As distiller Luke Smith says: "I personally hand-pressed the cherries for the batch which was a messy job but I think the result is worth it." According to Smith, this combination of cherry and basil also gives the gin a "surprising" factor. Some of the other experimental flavors that Poetic License has released in the past include Orange Blossom and the strawberries and cream-flavored Picnic Gin. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-infused Spirits:** Opportunity for distilleries to create unique and flavorful spirits by infusing them with different fruits. - **Unconventional Flavor Combinations:** Chance to experiment with unusual combinations of flavors to create innovative and surprising products. - **Handcrafted Small-batch Spirits:** Demand for artisanal, small-batch spirits made with care and attention to detail. ### Sectors Adopting This - **Craft Distilleries:** Craft distilleries can capitalize on the trend of fruit-infused spirits by experimenting with different fruits and creating unique flavor profiles. - **Hospitality:** Restaurants and bars can incorporate these unconventional flavor combinations into their cocktail menus, offering customers a unique and surprising drinking experience. - **Beverage Packaging:** Opportunity for beverage packaging companies to design unique and eye-catching packaging for handcrafted small-batch spirits, appealing to consumers looking for premium and artisanal products. ## Related on Trend Hunter - [Cherry Blossom Liqueurs](https://www.trendhunter.com/trends/cherry-blossom-liqueur.md) - [Black Cherry-Infused Gins](https://www.trendhunter.com/trends/tarquin.md) - [Fruit-Infused Gins](https://www.trendhunter.com/trends/grapefruit-rosemary.md) - [Fruity Pinkish Gin Spirits](https://www.trendhunter.com/trends/burleighs-raspberry-edition-gin.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Fresh Strawberry Gins](https://www.trendhunter.com/trends/punk-gin.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md) - [Strawberry-Flavored Pink Gins](https://www.trendhunter.com/trends/four-peel-strawberry-gin.md) - [Fruity Eye-Catching Gins](https://www.trendhunter.com/trends/beefeater-rhubarb-cranberry.md)