# Powerful Off-Road SUVs This Mid-Size SUV Includes a Slate Of Off-Road Safety Equipment By Rahul Kalvapalle | Published 2016-03-29 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/cherokee-midsize-suv References: [gizmag](http://www.gizmag.com/2017-jeep-grand-cherokee-trailhawk/42488/) & [media.fcanorthamerica](http://media.fcanorthamerica.com/newsrelease.do?id=17373&mid=4) The brand new 2017 Jeep Grand Cherokee Trailhawk is a high-tech and well-designed vehicle that is designed to cement Jeep's position as the very best manufacturer of mid-size SUVs out there. Introduced at the ongoing New York Auto Show, this particular mid-size SUV vehicle vehicle is engineered to come fully powered in a variety of Grand Cherokee engine options. However one of the most eye-catching features is the inclusion of a whole array of [off-road-compatible equipment](https://www.trendhunter.com/trends/offroad-suvs) aroudn the driver. These include a new 4x4 drive system fitted with rear electronic slip differential, upgraded Quadra-Lift air suspension and 18-inch [Goodyear](https://www.trendhunter.com/trends/ford-bronco-everglades) off-road tires, in addition to skid plates. Ultimately, the new Jeep Grand Cherokee Trailhawk is designed for SUV users looking for reliable and safe driving experiences on different kinds of terrain. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **High-tech Off-road Vehicles:** The inclusion of a whole array of off-road-compatible equipment opens up opportunities for manufacturers to create high-tech off-road vehicles with advanced safety features. - **Mid-size SUV Market Dominance:** The introduction of the new 2017 Jeep Grand Cherokee Trailhawk aims to solidify Jeep's position as the leading manufacturer in the mid-size SUV market. - **Versatile Terrain Driving:** SUV users looking for reliable and safe driving experiences on different kinds of terrain are driving the demand for off-road-capable vehicles. ### Where This Applies - **Automotive Manufacturing:** Automotive manufacturers can explore the production and market potential of high-tech off-road vehicles with advanced safety features. - **Off-road Equipment:** Companies that produce off-road equipment like 4x4 drive systems, air suspensions, and off-road tires can benefit from the growing demand for versatile terrain driving. - **Outdoor Recreation:** The demand for off-road-capable vehicles presents opportunities for companies in the outdoor recreation industry to offer experiences and products catering to SUV users. ## Related on Trend Hunter - [Upgraded Rugged Full-Size SUVs](https://www.trendhunter.com/trends/2026-jeep-grand-wagoneer.md) - [Everyday Off-Road Performance SUVs](https://www.trendhunter.com/trends/2024-jeep-compass.md) - [Militant Off-Road SUV Models](https://www.trendhunter.com/trends/hennessey-jeep-gladiator-warhawk.md) - [Turbocharged Premium SUVs](https://www.trendhunter.com/trends/turbocharged-premium-suv.md) - [Off-Road Luxury SUVs](https://www.trendhunter.com/trends/gx550-overtrail.md) - [Adventurous Family-Friendly SUVs](https://www.trendhunter.com/trends/2024-chevrolet-traverse-z71.md) - [Electric Off-Road SUV Models](https://www.trendhunter.com/trends/2026-jeep-recon-suv.md) - [Adventure-Ready Backroad SUVs](https://www.trendhunter.com/trends/2025-jeep-wrangler-4xe-backcountry.md) - [High-Power Off-Road SUV Concepts](https://www.trendhunter.com/trends/jeep-wrangler-magneto-20.md)