# Defiant Divas Outrageous as Ever Cher Presented Lady GaGa 2010 MTV Award While Scantily Clad By Katie Cordrey | Published 2010-09-18 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/cher-presented-lady-gaga References: [nydailynews](http://www.nydailynews.com/gossip/2010/09/13/2010-09-13_forget_gagas_meat_dress_cher_rocks_the_mtv_vmas_in_1989_if_i_could_turn_back_tim.html) & [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1311524/MTV-Video-Music-Awards-Cher-turns-time-familiar-costume.html) Cher presented Lady GaGa the 2010 [MTV Video Of The Year Award](https://www.trendhunter.com/trends/2025-mtv-video-music-awards) in September. The 64 year-old presented the award while dressed in a [scanty costume](https://www.trendhunter.com/trends/80s-rock-exhibit) based on one she first made famous in 1989. Cher's costumes are the stuff of legend, a fact not lost on Lady GaGa who seems to have fused Cher, Madonna, David Bowie and a bit of Cyndi Lauper into her own defiant and award-winning diva stage persona. In a weird, cosmic sense, Cher presented Lady GaGa more than an award: Cher has passed the torch of outrageous energy and creative spirit that paved the way for GaGa's incredible talent to meet with her current success. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 83% | Activity: 49% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Live Arts](https://www.trendhunter.com/livearts) ## Key Themes ### What's Driving This Trend - **Creative Stage Personas:** Disruptive innovation opportunity: There is an opportunity for companies to create platforms and technologies that allow artists to develop unique and creative stage personas, similar to Lady GaGa. - **Revival of Iconic Fashion:** Disruptive innovation opportunity: Companies can capitalize on the trend by bringing back iconic fashion styles, such as Cher's costumes, that resonate with modern audiences. - **Influence of Music Legends:** Disruptive innovation opportunity: Businesses can explore partnerships and collaborations with music legends like Cher to tap into their influence and attract new audiences. ### Who This Affects Most - **Entertainment:** Disruptive innovation opportunity: Companies in the entertainment industry can leverage the trend to develop unique and engaging content that resonates with audiences. - **Fashion:** Disruptive innovation opportunity: Fashion brands can incorporate elements of Cher's iconic costumes into their designs, offering a modern twist on classic styles. - **Music:** Disruptive innovation opportunity: Music industry professionals can work on creating platforms and technologies that support the development of new and boundary-pushing talents like Lady GaGa. ## Related on Trend Hunter - [Artist-Inspired Game Events](https://www.trendhunter.com/trends/lady-gaga-1.md) - [Celebrity-Backed Gelato Brands](https://www.trendhunter.com/trends/cherlato.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Filmic Fashion Dolls](https://www.trendhunter.com/trends/bratz-x-clueless.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Retro Film-Inspired Dolls](https://www.trendhunter.com/trends/bratz-x-clueless-doll.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Glamorous Rockstar-Inspired Dolls](https://www.trendhunter.com/trends/david-bowie-doll.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md)