# Chromatic Chewing Gum Packaging Cheque Gum's Rebranding Features Bold Text and Highlighter Hues By Jana Pijak | Published 2016-08-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheque-gum References: [designhappy](http://www.designhappy.co.uk/projects/cheque-gum/) & [mastergum](http://www.mastergum.com/) Cheque Gum's brand identity consists of bold text and chromatic hues, making it appealing to design-conscious consumers who seek a refreshing and delicious product. While the brand's original packaging was more retro in its look and feel. its [reimagined brand identity](https://www.trendhunter.com/trends/higgidy) boasts updated graphics and color-coded accents that are used to represent different flavors. Overall, the brand wanted to overhaul its image in an attempt to appeal to a younger demographic. The Lebanon-based company's best-selling flavor range includes [cinnamon, watermelon and strawberry gum](https://www.trendhunter.com/trends/ice-breakers-flavor-shifters) along with more traditional peppermint and spearmint varieties. Cheque gum's [chromatic packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging) is conceived by UK-based creative studio Design Happy and will capture the eye of young shoppers. This gum is packed inside paper containers that embody the fresh and bold flavors found inside. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 75% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Bold Packaging:** Companies can explore bold and eye-catching packaging designs to appeal to design-conscious consumers seeking a refreshing product. - **Chromatic Hues:** Utilizing chromatic hues in branding and packaging can attract the attention of young shoppers looking for vibrant and exciting products. - **Reimagined Identity:** Brands can revamp their image with updated graphics and color-coded accents to target a younger demographic of consumers. ### Industries Being Reshaped - **Food Packaging:** The food packaging industry can adopt bold and eye-catching designs to appeal to design-conscious consumers seeking visually appealing products. - **Confectionery:** The confectionery industry can incorporate chromatic hues in branding and packaging to attract the attention of young shoppers seeking vibrant and exciting gum products. - **Branding and Marketing:** Companies specializing in branding and marketing can assist brands in revamping their image with updated graphics and color-coded accents to target a younger demographic. ## Related on Trend Hunter - [Color-Changing Chewing Gums](https://www.trendhunter.com/trends/chupa-chups-magic-cubes.md) - [Childhood-Inspired Gum Products](https://www.trendhunter.com/trends/minimini-chicles-gum.md) - [Refreshed Colorful Candy Brands](https://www.trendhunter.com/trends/skittles-branding.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Paper-Made Gum Packaging](https://www.trendhunter.com/trends/mentos-pure-fresh-gum-packaging.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Better-for-You Sugarless Gums](https://www.trendhunter.com/trends/plant-based-chewing-gum.md) - [Summertime Refreshment Chewing Gums](https://www.trendhunter.com/trends/extra-refreshers-strawberry-lemon.md)