# Experiential Alcohol Pop-Ups The Cheoreom X Krush Somaek Pocha Experience Opens in Seoul By Debra John | Published 2024-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cheoreom-x-krush-somaek References: [moodiedavittreport](https://moodiedavittreport.com/first-krush-love-at-first-sight-lotte-duty-free-opens-innovative-soju-and-beer-pop-up-at-now-in-myeong-dong/) & [eng.lottedfs](https://eng.lottedfs.com/kr/shopmain/home)  [Lotte Duty-Free](https://www.trendhunter.com/trends/sols-eye) has introduced the Cheoreom X Krush Somaek Pocha Experience, a pop-up store located within its 'Now in Myeong-dong' duty-free shopping showroom in Seoul. This pop-up is centered around somaek, a well-known South Korean cocktail made by mixing soju and beer, and is themed 'First Krush, Love at First Sight.' The first floor of the pop-up "features a soju bar offering a selection of drinks, including beer, soju, and cocktails, along with simple snacks." A 'Cheoeum Cheoreom My Label' machine is also available, allowing customers to personalize their purchases. For those looking for a non-alcoholic option at the pop-up, '[Lotte Kloud](https://www.trendhunter.com/trends/spirit-of-gallo) Clear Zero' is offered. On the second floor, visitors can "explore over 100 products from [Lotte Chilsung Beverage](https://www.trendhunter.com/trends/house-of-suntory-and-lotte), including Krush beer glasses, soju dispensers, figurines, and cushions." The space also includes a photo wall featuring the Cheoeum Cheoreom and Krush models in addition to branded merchandise. Image Credit: Lotte Duty-Free / Moodie Davitt Report ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 83% | Activity: 91% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Beverage Experiences:** Offering a 'Cheoeum Cheoreom My Label' machine enhances customer engagement through personalized purchases, transforming the standard beverage experience. - **Alcohol-free Alternatives:** Providing 'Lotte Kloud Clear Zero' caters to health-conscious consumers seeking non-alcoholic options, broadening the appeal to a wider audience. - **Themed Retail Spaces:** Creating immersive pop-up stores like the Cheoreom X Krush Somaek Pocha Experience enhances the retail environment by combining entertainment and shopping. ### Who This Affects Most - **Beverage Industry:** Innovation in the beverage industry is illustrated by the diverse range of products and personalized experiences offered at the pop-up store. - **Retail Industry:** Transforming traditional retail spaces into themed experiential destinations can drive consumer interest and boost foot traffic. - **Hospitality Industry:** The hospitality industry can integrate similar experiential concepts to create memorable and engaging social spaces. ## Related on Trend Hunter - [Airport Whiskey Pop-Ups](https://www.trendhunter.com/trends/house-of-suntory-and-lotte.md) - [K-Pop Beverage Branding](https://www.trendhunter.com/trends/kpop-beverage-branding.md) - [Bodega Pop-Up Experiences](https://www.trendhunter.com/trends/taste-the-aloha-experience.md) - [Multi-Sensory Pop-Up Galleries](https://www.trendhunter.com/trends/popup-gallery.md) - [Sparkling Soju Cocktails](https://www.trendhunter.com/trends/canned-soju-cocktails.md) - [Mixologist-Crafted Beverage Creations](https://www.trendhunter.com/trends/drips-by-pepsi.md) - [Convenient Store-Themed Pop-Ups](https://www.trendhunter.com/trends/lee-kum-kee.md) - [Large-Scale K-Beuaty Pop-Up Events](https://www.trendhunter.com/trends/largescale-popup-event.md) - [Sparkling Soju Beverages](https://www.trendhunter.com/trends/hello-soju-beverage.md)