# Varsity-Themed Sneakers Nike Unveiled the University Colorway for its Dunk High Silhouette By Colin Smith | Published 2022-05-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chenille-swoosh-university References: [hypebeast](https://hypebeast.com/2022/5/nike-dunk-high-features-chenille-swooshes) & [nike](https://www.nike.com/ca/w/new-mens-shoes-3n82yznik1zy7ok?sort=newest&cid=4942550&cp=usns_aff_nike_content_PID_7941379_HYPEBEAST&cjevent=2005a2e4d7a611ec80a101a10a82b82d) Nike unveiled the newest addition to its University Series for 2022, the Chenille Swoosh University colorway. This sneaker features a design inspired by college varsity jackets in both color and material. The sneaker features a leather body with a white upper, a [red toe vamp](https://www.trendhunter.com/trends/red-stardust-colorway), and a green strap on the ankle. The eyelets are enclosed by a stitched yellow leather fabric to create a colorful varsity jacket-like look. The [Nike Swoosh](https://www.trendhunter.com/trends/mystic-red-1) logo appears on the upper in a fuzzy red fabric, as well as on the tongue in a [plain orange color](https://www.trendhunter.com/trends/sundial-colorway). The Nike Dunk High Chenille Swoosh University colorway will be available on Nike's online store, as well as participating third party retailers, at an MSRP of $120 USD. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 71% | Activity: 48% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Varsity-inspired Sneakers:** Companies can incorporate the design elements of varsity jackets into their sneaker designs, creating a new category of retro-style footwear. - **University Colorway Sneakers:** Companies can produce shoes in school colors and market them to students and alumni, creating a new trend in school spirit merchandise. - **Chenille Logo Sneakers:** Companies can incorporate chenille fabric into their sneaker designs, providing a new way for customers to customize their footwear. ### Where This Applies - **Athletic Footwear:** Companies in the athletic footwear industry can develop new lines of varsity-inspired sneakers to compete in the growing retro-style market. - **Collegiate Merchandise:** Companies in the collegiate merchandise industry can expand their product offerings with university colorway sneakers, attracting a new customer demographic. - **Textile Manufacturing:** Companies in the textile manufacturing industry can expand their product lines to include chenille fabric, providing a new material for use in footwear and other industries. ## Related on Trend Hunter - [Monochromatic Suede Layered Sneakers](https://www.trendhunter.com/trends/dunk-low-sneaker-3.md) - [Textural Suede Colorblocked Sneakers](https://www.trendhunter.com/trends/dunk-low-panda-1.md) - [Spring-Centric Leather Skate Sneakers](https://www.trendhunter.com/trends/smokey-mauve.md) - [Blue Tonal Skate Sneakers](https://www.trendhunter.com/trends/university-blue-1.md) - [Orange Leather Skate Sneakers](https://www.trendhunter.com/trends/sundial-colorway.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Animal-Print Patterned Skate Sneakers](https://www.trendhunter.com/trends/snakeskin-colorway-3.md) - [Luxurious Textured Tonal Sneakers](https://www.trendhunter.com/trends/suede-mocha.md) - [Romantic Low-Cut Sneakers](https://www.trendhunter.com/trends/valentines-day-1.md)