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# Soft Textural Logo Sneakers
Nike Gives its Dunk High Sneaker a Chenille Swoosh Accent

By Amy Duong | Published 2022-07-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/chenille-swoosh-1
References: [hypebeast](https://hypebeast.com/2022/7/nike-dunk-high-university-chenille-swoosh-dr8805-002-release-info)

[Nike](https://www.trendhunter.com/trends/dunk-mid) introduces a new iteration of its Dunk High sneakers that take on a more textural look this time around -- it is updated by its Chenille Swoosh on the lateral side of the silhouette. It continues to add to its ongoing University series and has a base foundation of leather materials in terms of construction.

It is detailed in hues of orange and black for a [Halloween theme](https://www.trendhunter.com/trends/dunk-low-halloween-1). The [chenille fabric](https://www.trendhunter.com/trends/harris-tweed-1) makes up the panel Swoosh branding that is familiar as it was seen during May earlier this year. Additional branding can be seen on the tongue tag and the insoles. It all rests on top of a white midsole foundation and a gum outsole.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 35% | Activity: 18% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Textural Sneakers:** The trend towards adding textural elements to sneakers opens up possibilities for innovative material combinations and manufacturing techniques.
- **Chenille Accents:** The trend towards using chenille fabric for branding accents on sneakers creates opportunities for new and unique branding designs.
- **Holiday-themed Sneakers:** The trend towards creating limited-edition holiday-themed sneakers creates opportunities for brand collaborations and unique offerings for collectors.

### Industries Being Reshaped

- **Footwear:** The footwear industry can explore new material combinations and manufacturing techniques to support the trend towards textural sneakers.
- **Fashion Accessories:** Fashion accessory brands can take advantage of the trend towards chenille accents on sneakers to create new and unique branding designs across different product categories.
- **Retail:** The retail industry can leverage the trend towards limited-edition holiday-themed sneakers to drive traffic and sales during peak holiday shopping periods.

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