# AHA Serum Deodorants Kosas' Chemistry Deodorant is Clean, Soothing, Brightening & Non-Staining By Laura McQuarrie | Published 2020-07-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chemistry-deodorant References: [allure](https://www.allure.com/gallery/new-skin-care-products-july-2020) & [kosas](https://kosas.com/products/chemistry-aha-serum-deodorant-serene-clean) Kosas' new Chemistry Deodorant is a uniquely formulated [AHA](https://www.trendhunter.com/trends/aha-lip-exfoliator) serum deodorant that's packaged like a lotion but includes a roll-on applicator. Skincare aficionados who are familiar with the exfoliating and brightening benefits of AHAs will recognize the unique value of this deodorant, which is clean, non-staining and free from [aluminum and baking soda](https://www.trendhunter.com/trends/sunny-daze). There are tons of products that people rely on to keep themselves feeling fresh and odor-free. While the most popular format is a swipe-on stick, consumers are also being introduced to other [clean and innovative options](https://www.trendhunter.com/trends/game-changing-deodorant) in the form of wipes, pads and even internal deodorizers. Like some of the other newest releases, this one taps into the popularity of skincare and even integrates familiar ingredients. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 26% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **AHA Serum Deodorants:** AHA serum deodorants are a new trend in personal care, offering exfoliating and brightening benefits while remaining clean and non-staining. - **Clean and Innovative Deodorant Formats:** The deodorant market is expanding beyond swipe-on sticks to include wipes, pads, and even internal deodorizers, presenting opportunities for new and innovative product formats. - **Integration of Skincare and Personal Care:** Skincare ingredients and formulations are being integrated into personal care products like deodorants, creating unique value propositions for consumers seeking multiple benefits. ### Industries Being Reshaped - **Personal Care:** The personal care industry can capitalize on the rise of AHA serum deodorants by developing and marketing products with exfoliating and brightening benefits. - **Deodorant:** The deodorant industry has the opportunity to disrupt the market by introducing clean and innovative product formats beyond traditional swipe-on sticks. - **Skincare:** The skincare industry can explore the integration of skincare ingredients and formulations into personal care products like deodorants, offering consumers multi-functional solutions. ## Related on Trend Hunter - [pH-Balancing Deodorants](https://www.trendhunter.com/trends/aha-deodorant.md) - [Brightening Deodorant Gels](https://www.trendhunter.com/trends/mandelic-acid-brightening-deodorant-gel.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Citrus Body Deodorant Creams](https://www.trendhunter.com/trends/whole-body-deodorant-cream.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Skincare-Inspired Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorant.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md)