# Science-Themed Skincare Platforms Chemist Confessions Tackles the Beauty Industry with Science By Grace Mahas | Published 2020-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/chemist-confessions References: [chemistconfessions](https://chemistconfessions.com/) & [instagram](https://www.instagram.com/chemist.confessions/) Chemist Confessions is an e-commerce brand founded by chemists Victoria Fu and Gloria Lu who both left a beauty conglomerate to make skin care "fun and approachable." The duo tackled [common popular beauty myths](https://www.trendhunter.com/trends/the-ordinary-x-uncommon), for example, if parabens are actually damaging to the skin, to separate fact from fiction. The brand began as an [Instagram](https://www.trendhunter.com/trends/purepeak) account and expanded to launch both a podcast series and a [skincare line](https://www.trendhunter.com/trends/premium-skincare-brand). The range, by the same name, caries everything from PHA/AHA for sensitive skin to Mandelic acid skin care treatments, and each product plainly indicates its benefits for the skin, without any smoke or mirrors. To ensure consumers are well informed, each product has a section dedicated to 'Pro-Tips,' 'How to Use,' 'All About the Ingredients,' and more. Image Credit: Chemist Confessions ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Science-themed Skincare:** Explore the growing trend of using scientific principles in skincare to create effective and transparent products. - **Fact-checking Beauty Myths:** Discover the trend of debunking popular beauty myths and providing factual information to consumers. - **Educational Skincare Content:** Embrace the trend of providing informative content about skincare products and ingredients to empower consumers. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty industry can capitalize on the trend of incorporating scientific research and transparency into skincare products. - **E-commerce:** The e-commerce sector has an opportunity to cater to the demand for science-themed skincare products by providing accessible online platforms. - **Podcasting:** The podcasting industry can tap into the trend of delivering educational content about skincare to consumers through engaging audio experiences. ## Related on Trend Hunter - [Science-Backed Skincare Brands](https://www.trendhunter.com/trends/kind-atoms-1.md) - [Affordable Data-Driven Skincare](https://www.trendhunter.com/trends/boots-modern-chemistry.md) - [Ultra-Fresh Skincare Products](https://www.trendhunter.com/trends/fresh-chemistry.md) - [Debunking Skincare Campaigns](https://www.trendhunter.com/trends/periodic-fable.md) - [Minimalist Performance-Driven Skincare Brands](https://www.trendhunter.com/trends/beauty-market.md) - [Skincare Research Hubs](https://www.trendhunter.com/trends/the-ordinary-white-papers.md) - [Medical Aesthetic Skincare](https://www.trendhunter.com/trends/skinbetter-science.md) - [Accessible Luxury-Grade Skincare](https://www.trendhunter.com/trends/grimoire.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md)