# Chemical Lingerie AW08 Collection by Implicite By Noora Abu Eitah | Published 2008-09-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/chemical-lingerie-aw08-collection-by-implicite References: [implicite-lingerie](http://implicite-lingerie.com/en.html) The European lingerie brand “Implicit” has a sexy new collection that combines geek with chic by using chemical terminology. The AW08 Collection is developed by designer Simone Pérèle and brings sophistication and [luxurious, fashionable style](https://www.trendhunter.com/trends/for-love-and-lemons-1) into every delicate piece. Each lingerie set holds the name of a [chemical element such as silicon](https://www.trendhunter.com/trends/silver-belle), carbon, hydrogen, nickel, and arsenic. The collection features sexy strings, bustiers, panties, push up bras for a glamorous hot new look. What a way to make chemicals sound sexy! ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 80% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Chemical-themed Fashion:** The AW08 Collection by Implicit combines geek and chic by using chemical elements as lingerie names, presenting an opportunity for further innovation in chemical-themed fashion. - **Luxury Lingerie:** Designer Simone Pérèle brings sophistication and luxurious style to the lingerie market with the AW08 Collection, highlighting a potential disruption opportunity for high-end lingerie brands. - **Element-inspired Branding:** By naming each lingerie set after a chemical element, Implicit showcases the potential for element-inspired branding strategies, opening up possibilities for creative product naming in various industries. ### Industries Being Reshaped - **Fashion:** Chemical-themed lingerie collection by Implicit presents an opportunity for disruption and innovation within the fashion industry, encouraging unique and unconventional design approaches. - **Luxury Goods:** The AW08 Collection's sophisticated and luxurious lingerie pieces highlight a potential disruption opportunity for luxury goods brands interested in expanding into the lingerie market. - **Brand Marketing:** Implicit's use of chemical element names for lingerie sets showcases a disruptive approach to brand marketing, suggesting opportunities for creative and unconventional branding strategies in various industries. ## Related on Trend Hunter - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Valentine's Day Intimates](https://www.trendhunter.com/trends/love-lemons.md)