# Vitamin-Infused Toothpastes ORALOGICA Created Protective, Refreshing Chemical-Free Toothpaste By Laura McQuarrie | Published 2018-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chemical-free-toothpaste References: [kickstarter](https://www.kickstarter.com/projects/92758300/oralogica) & [oralogica](https://www.oralogica.com/products/paste/) Following the launch of its free-from organic mouthwash RINSE, ORALOGICA is now introducing a chemical-free toothpaste range on [Kickstarter](https://www.trendhunter.com/trends/dentigo) by the name of PASTE. PASTE sets itself apart from other comparable oral care products for a number of reasons, including the fact that it is packaged in eco-friendly glass bottles—as essential oils are a key part of the product, this material choice helps to preserve their efficacy. Some of the other simple ingredients that can be found in PASTE include xylitol and various minerals and vitamins A through K. ORALOGICA's PASTE is offered in flavors like Refresh Mint, Excite Mint, Cinnamon and Bubblegum, which are effective for naturally cleaning the mouth and [whitening teeth](https://www.trendhunter.com/trends/betterforyou-whitening-toothpaste), as well as fighting off bacteria, cavities and plaque. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 19% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Chemical-free Toothpaste:** Creating toothpaste without harmful chemicals offers a disruptive innovation opportunity for the oral care industry. - **Vitamin-infused Oral Care:** Infusing oral care products with vitamins provides an innovative approach to enhancing oral health and hygiene. - **Eco-friendly Packaging:** Using eco-friendly packaging materials, such as glass bottles, presents a disruptive opportunity in the oral care industry. ### Industries Being Reshaped - **Oral Care:** The oral care industry can benefit from embracing chemical-free toothpaste formulations and vitamin-infused oral care products. - **Health and Wellness:** The health and wellness industry can explore vitamin-infused oral care products as a way to improve overall well-being. - **Sustainable Packaging:** The sustainable packaging industry can find opportunities in providing eco-friendly packaging solutions for oral care products. ## Related on Trend Hunter - [Oral Care Range Expansions](https://www.trendhunter.com/trends/better-better1.md) - [Vitamin C Toothpastes](https://www.trendhunter.com/trends/vitamin-c-whitening-toothpaste.md) - [Vegan Luxury Toothpastes](https://www.trendhunter.com/trends/luxury-toothpaste.md) - [Colorful Flavored Toothpastes](https://www.trendhunter.com/trends/mysweetsmile.md) - [Sensitive Mouth Toothpaste Innovations](https://www.trendhunter.com/trends/claybrite.md) - [Silver-Infused Whitening Toothpastes](https://www.trendhunter.com/trends/nanosilver-whitening-toothpaste.md) - [Fluoride-Free Whitening Toothpastes](https://www.trendhunter.com/trends/fluoridefree-whitening-toothpaste.md) - [Minty Free-From Toothpastes](https://www.trendhunter.com/trends/peppermint-whitening-plus-toothpaste.md) - [Stain-Neutralizing Vitamin Toothpastes](https://www.trendhunter.com/trends/vitamin-c-toothpaste.md)