# Chemical Awareness Baby PSAs This PSA Shows How Attracted Kids are to Toxic Cleaning Products By Ady Floyd | Published 2015-10-15 | Updated 2015-10-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/chemical-awareness References: [adweek](http://www.adweek.com/adfreak/heres-what-happens-when-kids-pick-between-toys-and-household-chemicals-167579) & [lemz.net](http://lemz.net/) This shocking chemical awareness [PSA](https://www.trendhunter.com/trends/centre-for-child-protection) features [babies and toddlers](https://www.trendhunter.com/trends/ecopeacos-bath-bundle) who would prefer to play with toxic cleaners rather than toys. The goal of this commercial is to raise awareness among parents and guardians of young children to ensure each child is protected -- even inside the home. The Lemz agency created a video compilation featuring an experiment that allowed children to select between playing with a toy or a cleaning product. With the use of a hidden camera, eye-tracking sensors and a heart monitor, each child was carefully assessed. The results yielded that over 51 percent of children prefer to play with [toxic household cleaning products](https://www.trendhunter.com/trends/multi-surface-eco-cleaner) rather than a toy. With these eye-opening results, this chemical awareness PSA hopes to eliminate the injuries caused by common products. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 12% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Chemical Awareness:** Disruptive innovation opportunity: Develop eco-friendly, non-toxic cleaning products that appeal to children and provide a safer alternative. - **Child Safety:** Disruptive innovation opportunity: Create child-proof packaging designs for household cleaning products to prevent accidental ingestion or exposure. - **Parental Awareness:** Disruptive innovation opportunity: Develop educational campaigns and apps that inform parents about the potential dangers of toxic cleaning products and tips for creating a safe environment. ### Who This Affects Most - **Cleaning Products:** Disruptive innovation opportunity: Develop innovative packaging designs and formulations for cleaning products that prioritize safety without compromising effectiveness. - **Childcare and Parenting:** Disruptive innovation opportunity: Create interactive educational tools and resources for parents to enhance their awareness and understanding of child safety in the home. - **Eco-friendly Products:** Disruptive innovation opportunity: Design and produce environmentally friendly cleaning products that are safe for children and offer a sustainable alternative to traditional toxic cleaners. ## Related on Trend Hunter - [Haunting Tech Safety PSAs](https://www.trendhunter.com/trends/centre-for-child-protection.md) - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Child Abuse-Preventing Campaigns](https://www.trendhunter.com/trends/prevent-child-abuse-america.md) - [Sustainable Baby-and-Mom Brands](https://www.trendhunter.com/trends/pipette.md) - [Family-Focused Disinfectant Lines](https://www.trendhunter.com/trends/familyguard.md) - [Gun Violence Prevention Films](https://www.trendhunter.com/trends/sandy-hook-promise.md) - [Low-Waste Cleaning Campaigns](https://www.trendhunter.com/trends/cult-of-clean.md) - [Parent-Focused TV Campaigns](https://www.trendhunter.com/trends/naturefresh.md)