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# Limitless Realitography
Chema Madoz Breaks Down Conceived Barriers in Abstract Photo Collection

By Andrew Robichaud | Published 2009-07-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/chema-madoz
References: [haha.nu](http://haha.nu/creative/creative-photos-by-chema-madoz/) & [chemamadoz](http://www.chemamadoz.com/)

There isn’t a foolproof way for me to describe this collection of photos by Chema Madoz. These pictures take [normal everyday items](https://www.trendhunter.com/trends/routines-collection) and manipulate them to break from any sort of reality that we’re familiar with.

The modifications are as simple as the [shadow of a spoon](https://www.trendhunter.com/trends/lightware-series) being a fork and the bottom of a burnt match appropriately mimicking a thermometer.

Chema Madoz truly has a mind that thinks outside the box and a creative mind that shows no limits.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 36% | Activity: 6% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Abstract Photography:** Embrace the use of visual manipulation and unconventional perspectives to challenge traditional notions of reality in photography.
- **Conceptual Art:** Explore artistic expressions that break conceptual barriers by transforming everyday objects into thought-provoking visuals.
- **Visual Illusions:** Harness the power of optical illusions to create intriguing and mind-bending imagery that blurs the line between reality and perception.

### Industries Being Reshaped

- **Fine Arts:** Leverage disruptive techniques in photography and mixed media to redefine artistic boundaries and captivate audiences.
- **Advertising and Marketing:** Utilize abstract and conceptual photography to create visually striking campaigns that engage and challenge viewers.
- **Fashion and Design:** Incorporate visual illusions and deceptive aesthetics into fashion and design to create innovative and eye-catching products and experiences.

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