# Connective NFC Jerseys Nike's Chelsea Jerseys Connect Fans to Products, Experiences & Content By Laura McQuarrie | Published 2018-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chelsea-jerseys References: [nfcworld](https://www.nfcworld.com/2018/09/06/357964/nike-adds-nfc-labels-to-chelsea-football-shirts/) & [news.nike](https://news.nike.com/news/nikeconnect-chelsea-fc-third-kit-2018-19) For the upcoming football season, [Nike](https://www.trendhunter.com/trends/t90-jersey) has unveiled Chelsea jerseys with NFC labels that help to connect fans to "product, customized content and exclusive experiences." To connect with these replica team shirts, fans may use the Nike app and scan the NikeConnect logo in order to launch the experience. This new release marks the first time that NikeConnect technology is featured in a football jersey. Fans who make the most of this NFC technology from Nike also have the chance to become part of co-creating a [Chelsea FC](https://www.trendhunter.com/trends/magic-of-blue) Shirtholder’s Edition Fan Jersey. NFC technology is becoming an integral part of enhancing the value of products after they have been purchased, promising both exclusivity and experiential interactions. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Enhanced Product Connectivity:** Connecting products to digital experiences through NFC technology creates opportunities for personalized content, exclusive rewards, and interactive engagement. - **Experiential Marketing:** Utilizing NFC technology in jerseys opens up immersive and interactive experiences for fans, promoting deeper brand engagement and loyalty. - **Co-creation Opportunities:** Enabling fans to co-create limited-edition jerseys through NFC technology fosters a sense of exclusivity and community, driving customer involvement and brand loyalty. ### Who This Affects Most - **Sports Apparel:** Incorporating NFC technology in sports apparel, such as jerseys, offers new ways to engage fans and drive sales through unique digital experiences. - **Sports Marketing:** The integration of NFC technology in sports marketing campaigns provides a platform for immersive fan experiences, enhancing brand visibility and customer engagement. - **Mobile Technology:** Leveraging NFC technology in mobile devices and applications opens doors for innovative brand experiences, personalized content, and seamless product integration. ## Related on Trend Hunter - [NFC-Enabled Sports Scarves](https://www.trendhunter.com/trends/sports-scarf.md) - [NFC Chip-Embedded Vintage Clothing](https://www.trendhunter.com/trends/mntge-and-dukes-cupboard.md) - [Collectible Digital Jerseys](https://www.trendhunter.com/trends/unseen-city-shirts.md) - [Performance-Driven Football Wear](https://www.trendhunter.com/trends/t90-jersey.md) - [Footballer-Backed NFC Bottles](https://www.trendhunter.com/trends/joe-montana-1.md) - [Digital Brand-Made Arenas](https://www.trendhunter.com/trends/fc-25.md) - [Temperature-Sensing Soccer Jerseys](https://www.trendhunter.com/trends/coors-light-chill-jersey.md) - [Nostalgic Soccer Jersey Designs](https://www.trendhunter.com/trends/nostalgic-soccer-jersey.md) - [NFC-Enabled Golden Tags](https://www.trendhunter.com/trends/golden-tag.md)