# DIY Salad Kits Dole's Chef’s Choice Salad Kits Let Consumers Customize Their Salad at Home By Katherine Pendrill | Published 2017-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chefs-choice References: [dole](http://www.dole.com/products/Chefs-Choice-Caesar) For consumers who appreciate the convenience of [prepared salads](https://www.trendhunter.com/trends/summer-salad1), but also enjoy the option to customize their meal, Dole has debuted a new lineup of Chef's Choice salad kits. The new Chef's Choice salad kits are packaged salads that come with all of the ingredients needed to prepare a gourmet salad at home. But instead of a pre-mixed salad, all of the ingredients are separated into individual pouches. This means that when the consumer goes to prepare their salad at home, they have the option to [choose which toppings to include](https://www.trendhunter.com/trends/tocaya-buildyourown-meals) and which to leave out. There is also the option to add any additional ingredients from their personal pantry. Available in a Tuscan and Caesar variety, the new salad kits are the perfect option for those who enjoy the process of putting a dish together themselves instead of reaching for a prepared meal. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 33% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Customizable Meal Kits:** Opportunity for meal kit companies to offer customizable options, allowing consumers to personalize their meals. - **Separate Ingredient Packaging:** Innovative packaging solutions that separate ingredients into individual pouches provide consumers with the ability to choose which items to include in their meal, creating a more personalized experience. - **DIY Food Preparation:** The trend of do-it-yourself food preparation is growing, presenting opportunities for companies to provide convenient meal solutions that allow consumers to assemble their own dishes. ### Who This Affects Most - **Meal Kit Delivery Services:** Meal kit companies can capitalize on the trend by offering customizable meal kits that give consumers the flexibility to personalize their meals. - **Packaging Industry:** There is a need for innovative packaging solutions that separate ingredients and maintain freshness, providing an opportunity for companies in the packaging industry. - **Convenience Food Market:** DIY food preparation trends can be leveraged by the convenience food market to offer products that cater to consumers who want a personalized dining experience. ## Related on Trend Hunter - [Flavorful Chopped Salad Kits](https://www.trendhunter.com/trends/new-chopped-salad-kits.md) - [Convenient For-Home Salad Kits](https://www.trendhunter.com/trends/crunch-kits.md) - [Culinary-Inspired Salad Kits](https://www.trendhunter.com/trends/newmans-own-salad-kits.md) - [Mediterranean Cuisine Salad kits](https://www.trendhunter.com/trends/dole-hummus-crunch-chopped-salad-kit.md) - [International Cuisine Salad Kits](https://www.trendhunter.com/trends/fresh-express-salad-kits.md) - [Global Cuisine Salad Kits](https://www.trendhunter.com/trends/fresh-express-chopped-salad-kits.md) - [Restaurant-Inspired Salad Kits](https://www.trendhunter.com/trends/hot-or-cold-salad-and-noodle-meal-kits.md) - [Internationally Inspired Salad Kits](https://www.trendhunter.com/trends/fresh-express-chopped-salad-kit.md) - [Restaurant-Quality Salad Products](https://www.trendhunter.com/trends/fresh-express-products.md)