# Chef-Inspired Kettle Chips The Hen of the Woods Kettle Chips Come in Six Flavors By Michael Hemsworth | Published 2022-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/chefinspired-kettle-chips References: [snackandbakery](https://www.snackandbakery.com/articles/99247-hen-of-the-woods-offers-chef-inspired-kettle-chip-creativity) & [henofthewoodsotr](http://www.henofthewoodsotr.com/)  The Hen of the Woods chef-inspired kettle chips are a range of snack products for discerning consumers to choose when looking to enjoy a crunchy yet flavorful treat. The snack is achieved with thick, kettle-style slices of potato that are cooked to perfection before being covered in high-quality seasoning. The chips come in six flavor options to choose from including Carolina BBQ, Buttermilk & Chive, Red Wine Vinegar, Everything Bagel, White Cheddar Jalapeño and Sea Salted. COO/Sales & Marketing Manager Brady DeLong commented on the process behind the Hen of the Woods chef-inspired kettle chips saying, "For us, flavor is everything. No marketing, no data, no packaging—nothing—can make up for a bad-tasting product. We still develop each one of our flavors in-house." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 34% | Activity: 60% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Chef-inspired Snacks:** Creating unique snack products incorporating the insights and flavors of professional chefs for an elevated taste experience. - **Bold, Artisanal Flavors:** Transforming traditional snack categories with unconventional, gourmet flavor profiles that resonate with adventurous consumers. - **High-quality Ingredients:** Focusing on ingredient quality to differentiate snack products and cater to consumers seeking a more premium experience. ### Sectors Adopting This - **Snack Industry:** Innovating flavors, textures, and ingredients to satiate sophisticated snackers and maintain a competitive edge. - **Gourmet Food Industry:** Expanding product offerings to include artisanal, chef-inspired snacks that appeal to culinary enthusiasts and discerning consumers. - **Food Packaging Industry:** Adapting packaging design to emphasize premium quality, unique flavor experiences, and chef-inspired concepts to attract customers. ## Related on Trend Hunter - [Textured Flavor-Rich Kettle Chips](https://www.trendhunter.com/trends/kettle-krinkle-chips.md) - [Savory Cuisine Snack Chips](https://www.trendhunter.com/trends/kettle-brand-potato-chips-flavors.md) - [BBQ Season Snack Chips](https://www.trendhunter.com/trends/new-kettle-chips-flavors.md) - [Italian-Inspired Potato Chips](https://www.trendhunter.com/trends/kettle-cooked-potato-chips.md) - [Hand-Cooked Roasted Chicken Chips](https://www.trendhunter.com/trends/burts-herb-roasted-chicken.md) - [Spice-Forward Kettle Chips](https://www.trendhunter.com/trends/kettle-chips-flavors.md) - [Spicy Cheese Snack Chips](https://www.trendhunter.com/trends/kettle-brand-spicy-pimento-cheese.md) - [Secretive Condiment Kettle Chips](https://www.trendhunter.com/trends/kettle-brand-special-sauce-chips.md) - [Air-Fried Kettle Chips](https://www.trendhunter.com/trends/air-fried-chips.md)