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# Modern Combative Menswear
The CHEF Spring/Summer 2014 Lookbook Boasts Athletic Undertones

By Jana Pijak | Published 2014-05-14 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/chef-springsummer-2014
References: [fuckingyoung.es](http://fuckingyoung.es/chef-springsummer-2014-lookbook/) & [dopechef](http://www.dopechef.tv/)

The CHEF Spring/Summer 2014 collection is showcased in an edgy advertorial that references Eastern and Western cultural inspirations. The UK based brand fuses Ying Yang motifs with American flag symbolism for a meeting of cultures.

Monochromatic fabric pairings are accented with bright red hues in a lookbook that highlights minimalist design details and athletic undertones. Entitled 'REDemption' the CHEF Spring/Summer 2014 collection aims to create new subcultures. The edgy menswear line is the label's modern translation of warrior-themed traditions and is a nod to the style aesthetic of Ancient Japanese cultures.

The result of the brand's many inspirations is a cool and sporty collection of menswear pieces that defy tradition. Classic sportswear is remixed with a martial arts theme that is understated and far from literal.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 73% | Activity: 82% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What's Driving This Trend

- **Minimalist Design:** Opportunity for companies to create minimalist menswear designs with athletic undertones.
- **Cultural Fusion:** Opportunity for brands to combine Eastern and Western cultural inspirations in menswear collections.
- **Remixed Sportswear:** Opportunity for brands to create menswear pieces that mix classic sportswear with martial arts themes.

### Who This Affects Most

- **Fashion:** The fashion industry can innovate by creating modern menswear designs that incorporate minimalist and athletic features.
- **Textile:** Opportunity for textile manufacturers to produce fabrics that pair monochromatic colors with bright red hues.
- **Marketing:** Opportunity for companies to market menswear collections that appeal to consumers interested in cultural fusion and martial arts-inspired designs.

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