# Chef-Inspired Inaugural Sandwich Programs
hacco is Collaborating with Chef Paul Liebrandt

By Kalin Ned | Published 2026-08-06 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/chef-paul-liebrandt
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hacco, a New York-based brand rooted in the ancient Japanese fermentation technique of koji, has announced an ongoing collaboration with acclaimed Chef Paul Liebrandt, who will serve as the Culinary Consultant for the upcoming hacco Bakery Café in Williamsburg, Brooklyn. This partnership represents a deepening of an existing relationship, with Chef Liebrandt now actively working alongside Corporate Pastry Chef Raphael Boeri to architect the café’s signature sandwich program and overall guest experience.

Chef Paul Liebrandt's involvement is comprehensive, extending from initial menu creation and product refinement to the training of staff and the strategic design of how food is presented. His extensive career in New York provides him with a nuanced understanding of the local palate and diverse culinary expectations, which he is leveraging to ensure that the café’s items are not only technically masterful but also resonate authentically with the Brooklyn community.

Image Credit: hacco