# Basketballing Chef Games Players Get to Run a Restaurant in the 'Chef Curry' Mobile Game By Joey Haar | Published 2017-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/chef-curry References: [eater](https://www.eater.com/2017/11/8/16622998/ayesha-steph-curry-cooking-game) & [play.google](https://play.google.com/store/apps/details?id=com.pmnuri.chefcurry) Steph Curry, former NBA MVP and starter for the dominant [Golden State Warriors](https://www.trendhunter.com/trends/nba-oreo-cookies), often goes by the nickname Chef Curry, so it's only fitting that he and his wife, TV personality Ayesha Curry, release a [food-based mobile game](https://www.trendhunter.com/trends/chick-fil-a-play). The Currys' eponymous app tasks users with cooking up dishes and running a busy restaurant. Not only does Steph have a culinary nickname, but Ayesha is even more involved in the world of dining. She's the host of a Food Network show called 'Ayesha's Home Kitchen', where "she shares fuss-free, delicious recipes for every occasion." But in the Chef Curry app, users can only hope for a fuss-free group of digital diners. The game revolves around keeping increasingly abundant and picky eaters happy and sated — a high-stress situation that would rival even Game 7 of the 2016 [NBA Finals](https://www.trendhunter.com/trends/nba-super-slam). ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Celebrity-themed Games:** Creating mobile games based on the hobbies or interests of celebrities could attract their fans and create a new revenue stream for the celebrities. - **Gamification of Culinary Arts:** Introducing game-like elements to cooking and culinary arts could attract a younger audience and make cooking more enjoyable and interactive for everyone. - **Virtual Restaurant Management:** Developing virtual simulations of restaurant management that mimic real-world situations could provide valuable training opportunities for aspiring restaurateurs and managers. ### Industries Being Reshaped - **Gaming:** Developing games that simulate real-life scenarios, such as running a restaurant, could attract a new audience and provide valuable training opportunities for students and professionals alike. - **Celebrity Branding:** Creating products, such as mobile games, that are aligned with the hobbies and interests of celebrities could create a new revenue stream for the celebrities and attract their fans to the products. - **Culinary Education:** Introducing gamification and virtual simulations to culinary education could attract a younger audience and make learning more enjoyable and interactive for everyone. ## Related on Trend Hunter - [Children's Health Initiatives](https://www.trendhunter.com/trends/plezi-nutrition.md) - [Culinary Battle Games](https://www.trendhunter.com/trends/show-me-your-chef.md) - [Virtual Cooking Adventures](https://www.trendhunter.com/trends/infinite-chef.md) - [Next-Gen Hydration Beverages](https://www.trendhunter.com/trends/plezi-hydration.md) - [One-Handed QSR Meals](https://www.trendhunter.com/trends/pizza-hut-2.md) - [Virtual Basketball Playoff Apps](https://www.trendhunter.com/trends/pixel-arena.md) - [QSR In-App Football Games](https://www.trendhunter.com/trends/tendy-toss-inapp-game.md) - [Celebratory Basketball QSR Promotions](https://www.trendhunter.com/trends/mcdonalds-up-your-dunk-game-playbook.md) - [Crypto Chef NFTs](https://www.trendhunter.com/trends/crypto-food-hall.md)