# Reduced Fat Baked Crackered Well&Truly's Cheezy Thins Have 30% Less Fat Than Traditional Crackers By Katherine Pendrill | Published 2026-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheezy-thins References: [foodbev](https://www.foodbev.com/news/well-truly-unveils-cheese-crackers-with-30-less-fat)  [Well&Truly](https://www.trendhunter.com/trends/oat-milk-chocolate-bar) is expanding its lineup of better-for-you snacks with the debut of new [Cheezy](https://www.trendhunter.com/trends/one-planet-pizza-pizzettas) Thins. According to the brand, Well&Truly's new Cheezy Thins contains 30% less fat than traditional cheese crackers, making them a healthier snack option. The crackers are [oven-baked](https://www.trendhunter.com/trends/granarolo-cheese-crisps) and are made with 45% cheddar and gouda, which still gives them that deliciously cheesy taste and crispy texture. The crackers also contain no added sugar and serve as a source of protein. As a spokesperson for Well&Truly noted in a recent press release, "Cheezy Thins give shoppers the cheesy crunch they love, but made with real cheese, free-from credentials and a lighter profile." The debut flavor for the Cheezy Thins lineup is Jalapeño, Cheddar & Gouda, which pairs a distinctive cheesy flavor with just a hint of mild chilli. Image Credit: Well&Truly ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 53% | Activity: 63% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Better-for-you Snack Reformulation:** Brands are reformulating classic snacks to lower fat and sugar while retaining familiar flavors, creating room for novel ingredient blends and processing methods to redefine indulgent snacks as healthier options. - **Cheese-forward Clean-label Products:** Real cheese-centric recipes with clean-label claims are emerging as a premium health-conscious segment that could shift consumer expectations around authentic dairy use in reduced-calorie products. - **Baked Low-fat Texturing:** Advances in oven-baking and texturizing techniques are enabling crispy, low-fat formats that challenge the need for traditional frying or heavy fat carriers in savory snack production. ### Industries Being Reshaped - **Snack Food Manufacturing:** Manufacturers face a disruptive opportunity to integrate novel formulations and baking technologies that deliver familiar sensory profiles with significantly reduced fat content. - **Dairy Ingredient Suppliers:** Suppliers of cheese and dairy derivatives could be repositioned as innovation partners by providing concentrated flavor systems that allow lower overall fat usage without sacrificing taste. - **Retail Private Label:** Grocery retailers' private-label lines can capitalize on demand for better-for-you indulgences by offering competitively priced, reformulated cracker alternatives that blur the line between value and premium health positioning. ## Related on Trend Hunter - [Vegan Cheese-Less Snacks](https://www.trendhunter.com/trends/every-body-eat.md) - [Smoky Cheese-Flavored Crackers](https://www.trendhunter.com/trends/cheezit-smoked.md) - [Crunchy Filler-Free Cheese Snacks](https://www.trendhunter.com/trends/eat-happy-kitchen-cheese-bites.md) - [Herbaceous Mini Cheese Crackers](https://www.trendhunter.com/trends/mini-cheddars.md) - [High-Fiber Cheese-Flavored Snacks](https://www.trendhunter.com/trends/cheese-snack-range.md) - [Taco-Flavored Snack Crackers](https://www.trendhunter.com/trends/cheezit-cheesy-taco.md) - [Cheesy Gluten-Free Crackers](https://www.trendhunter.com/trends/cheezit-glutenfree.md) - [Better-For-You Sandwich Crackers](https://www.trendhunter.com/trends/mavericks-snacks-sandwich-crackers.md) - [Pizza-Inspired Snack Crackers](https://www.trendhunter.com/trends/cheezit-crackers.md)