# Co-Branded Snack Racing Events The Cheez-It Puff’d-A-Palooza Mobile Tour Starts on June 19th By Grace Mahas | Published 2022-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cheezit-puffdapalooza References: [prnewswire](https://www.prnewswire.com/news-releases/new-cheez-it-puffd-hits-the-road-this-summer-with-the-cheez-it-puffd-a-palooza-mobile-tour-offering-fans-a-fun-and-delicious-pit-stop-301566057.html)  Cheez-It recently launched the new Cheez-It Puff’d-A-Palooza mobile tour, an eight-stop, 15-day mobile tour that will visit select NASCAR races and MLS matches. The new marketing initiative celebrates the Cheez-It Puff'd, a [cheese-infused, airy snack](https://www.trendhunter.com/trends/hickory-smoked-bbq-cheese-puffs) that was unveiled earlier in the year. The Cheez-It Puff'd-A-Palooza mobile tour will allow fans to try Cheez-It Puff'd samples, win fun prizes, and participate in engaging activities that the whole family can enjoy. These activities include the Cheez-It Puff'd Lighter-Than-Air Guitar Show, the Cheez-It Puff'd Run, the Cheez-It Puff'd Goal, and the Toss A Cheez-It Puff'd [Game](https://www.trendhunter.com/trends/farm-rich1). "After introducing families to new Cheez-It Puff'd earlier this year, we wanted to provide fans a multi-sensory experience inspired by the cheesy, airy, puffy greatness Cheez-It Puff'd offers," said Erin Storm, senior marketing director for Cheez-It. Image Credit: Cheez-It ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Experiential Marketing Events:** Brands can engage with customers by creating interactive and shareable experiences through events like the Cheez-It Puff'd-A-Palooza mobile tour. - **Co-branded Promotions:** Collaborations between brands, like Cheez-It and NASCAR/MLS, can leverage each other's audience and create unique promotions that can increase brand awareness and sales. - **Product-focused Marketing Initiatives:** Highlighting and showcasing new or revamped products like Cheez-It Puff'd, through mobile tours and interactive activities can boost product recognition and sales. ### Who This Affects Most - **Food and Beverage Industry:** Food and beverage companies can create interactive and engaging marketing initiatives, like the Cheez-It Puff'd-A-Palooza mobile tour, to showcase their products and drive consumer engagement. - **Sports Marketing Industry:** Brands can leverage sports events and partnerships like the Cheez-It Puff'd-A-Palooza mobile tour with NASCAR and MLS, to engage with fans and create memorable experiences. - **Entertainment Industry:** Collaborations between brands and entertainment companies, like creating interactive and immersive experiences at concerts and festivals can provide unique and engaging marketing opportunities. ## Related on Trend Hunter - [Branded Cracker Food Trucks](https://www.trendhunter.com/trends/cheez-wheelz-food-truck.md) - [Puffed Cheese Crackers](https://www.trendhunter.com/trends/cheezit-puffd.md) - [Cheesy Americana Diners](https://www.trendhunter.com/trends/cheez-in-diner.md) - [Snacking Desert Outposts](https://www.trendhunter.com/trends/cheezit-stop.md) - [Fan Fantasy Experiences](https://www.trendhunter.com/trends/2024-cheezit-citrus-bowl.md) - [Fan-Centered Stadium Menus](https://www.trendhunter.com/trends/special-menu.md) - [Football Tournament-Themed Crackers](https://www.trendhunter.com/trends/kordeezy-fantacheezy.md) - [On-Field Makeover Stations](https://www.trendhunter.com/trends/cheezit-flexin-section.md) - [Cheese Lover Societies](https://www.trendhunter.com/trends/cheezmasons.md)